Field notes from twelve years of audits.
Deep dives on the agents we're building, the measurement systems we rely on, the platforms we ship on, and the ops rewire we keep finding inside client stacks.
- Ops2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 minRead → - Ops2026-05-04
HIPAA and your marketing stack: what healthcare clients need to know in 2026.
Class actions against healthcare systems for tracking technology use have not slowed. Settlements have crossed nine figures. Most marketing agencies are not equipped to operate inside HIPAA. If you are a covered entity running campaigns, your website and your marketing stack are part of your compliance perimeter.
7 minRead → - Growth2026-04-24
I Called the Claude Regression. Anthropic Just Confirmed It.
I diagnosed three Claude regressions on April 15. Anthropic confirmed them today. Here's the routing framework, harness engineering thesis, and 4-tier infrastructure Digital1010 had already built to survive it.
8 minRead → - Agent2026-04-18
Otto: the autonomous growth agent we stopped babysitting.
Before Otto ran a single production task, we documented exactly what he was allowed to do. 71 governance documents. A stress test that surfaced 8 critical issues. The decision to strip his orchestration authority before it became a problem. The order matters more than almost anything else in this stack.
14 minRead → - Growth2026-04-15
Why Your Claude Got 100x Dumber (And How Anthropic Quietly Let It Happen)
AMD's AI Director ran 6,852 sessions and proved it: Claude's thinking depth dropped 67% since February. Here's what Anthropic changed without telling anyone. and how to fix it.
7 minRead → - Ops2026-04-11
Mission Control: rebuilding agency ops from the inside.
Five tools that don't talk to each other. The space between them is where work disappears. The first version of Mission Control closed that space inside Digital1010. The next version is the same architecture made available to every service business that's losing work in the gaps between their tools.
11 minRead → - AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 minRead → - Growth2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 minRead → - Growth2026-03-24
We Use Seven AI Tools at Digital1010. Here's the Routing Logic Behind Every Decision.
Most agencies are still asking 'which AI should we use?' That's the wrong question. We're not loyal to any model or vendor. We're loyal to the outcome.
9 minRead → - Platform2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 minRead → - Platform2026-03-13
Nine website mistakes I keep finding inside audits I'd rather not run.
After about a thousand site audits, the same nine operational mistakes show up everywhere. They don't show up in agency redesign pitches, because none of them are visible to the eye. Each one quietly bleeds revenue.
12 minRead → - Growth2026-03-06
Your website isn't broken. Your attribution is.
Most 'my site doesn't convert' complaints aren't a conversion problem. They're a measurement problem. Here's how we audit it, what we usually find, and why the fix almost never starts with a redesign.
11 minRead → - Platform2026-02-27
When to actually redesign a website. And what eight to ten weeks of doing it properly looks like.
We rebuild two to four sites a year. One client at a time. Eight to ten weeks for the build, plus a week on location for photography. Here's the trigger criteria we use, the sequence we run, and what 'properly' looks like when the alternative is a sixty-thousand-dollar refresh that doesn't move the number.
13 minRead → - Platform2026-02-20
Custom websites versus templated ones. The stack decision is the engineering decision.
Most agencies pick a stack and bend every problem to fit. We pick the stack that fits the problem. Sitefinity for enterprise corporate sites. Next.js for headless commerce. WordPress when the editor team needs it. The platform decision is the most important decision on the project.
12 minRead → - Growth2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 minRead → - Growth2026-02-06
Healthcare digital marketing through the AI search collapse. What worked at fifty clinics.
We held organic clicks +277% year over year for a fifty-clinic addiction-medicine network during the AI Overviews rollout that ate the rest of healthcare's organic traffic. Here's the operational version of how. HIPAA-aware intake, medical E-E-A-T content, schema, and a CRM-attribution discipline most agencies skip.
14 minRead → - Growth2026-01-30
Law firm PPC. The operational guide we wish we'd had ten years ago.
Most law firms running paid search are paying $180-260 per lead in markets where $62 is achievable. The gap is not about clever bidding. It's about offline conversion attribution, asset-group structure by practice area, and intake operations that don't leak the leads paid is producing. Here's the operational version of how we run it.
15 minRead → - AEO2026-01-23
Law firm SEO that works in the AI search era. Practice-area depth as the ranking lever.
Most law firm SEO programs are still running 2018 playbooks against a 2026 search engine. AI Overviews changed the local pack, AEO citations changed long-tail intent capture, and practice-area architecture became the deciding factor between firms that rank and firms that pay for ads forever. Here's the work that actually moves the needle now.
13 minRead → - Growth2026-01-16
Law firm marketing strategies that actually move cases through the door.
Most law firm marketing is theater. The same six tactics, the same forty agencies selling them, the same flat case counts. Here's what we run for a Jacksonville family law practice that books cost-per-lead at $62 while the state average sits north of $180.
13 minRead → - Growth2026-01-09
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance. Field notes from Digital1010's ongoing work.
29 minRead → - Growth2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 minRead → - AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 minRead → - Growth2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
How businesses waste $20,000+ on agency builds that require complete SEO reconstruction before they can actually compete.
37 minRead → - Platform2025-11-14
Why Your WordPress Website Is Still Slow After Optimization (And What Enterprise Sites Actually Need)
**How businesses waste $10,000-$20,000 on surface-level fixes while ignoring the architectural problems that actually determine performance**
29 minRead → - Growth2025-11-07
Your WordPress Site Is Being Targeted: The 2025 Security Crisis Costing Businesses Six Figures
Marcus Chen believed his e-commerce site was secure. He paid for managed hosting advertised as "enterprise-grade security." He installed Wordfence. He kept his updates current, or so he believed. Then attackers stole 72 hours of customer payment data.
25 minRead → - Growth2025-10-14
Why Healthcare Programmatic SEO Fails (And the Framework That Actually Works in 2025-2026)
Most healthcare organizations approach programmatic SEO the same way: hire a developer to build templates, populate them with location or condition data, launch hundreds of pages, and wait for traffic. Six months later, they're still waiting. The pages are indexed, but they're…
13 minRead → - Platform2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works in 2025)
Your WordPress site ranks on page one. Your Core Web Vitals are passing. Your content is comprehensive and well-optimized. Yet your organic traffic has declined 15-30% over the past six months.
14 minRead → - Growth2025-09-19
Why seven out of ten website redesigns fail, and how to guarantee yours succeeds
Your website redesign should be your biggest growth catalyst. Instead, it might become your most expensive business mistake.
9 minRead → - Growth2025-09-04
Five costly digital marketing mistakes retail and e-commerce brands must avoid in 2025
E-commerce marketing has become increasingly expensive and competitive, with customer acquisition costs rising 60% over the past five years while conversion rates remain stubbornly low at 2-3% for most online stores. Retail brands often waste 50-70% of their digital marketing…
9 minRead → - Consulting2025-06-08
Multi-Platform Social Media Strategy
Facebook's declining organic reach and changing user demographics have forced businesses to reconsider their social media strategies. Companies that relied heavily on Facebook now face reduced engagement, higher advertising costs, and limited access to younger audiences who have…
8 minRead → - Growth2025-04-12
Three essential PPC strategies for law firms
Pay-per-click advertising has become essential for law firm growth, with legal services representing one of the most competitive and expensive sectors in digital advertising. The average cost-per-click for legal keywords ranges from $50 to $500, making strategic PPC management…
7 minRead →