01 / 06SaVida HealthHealthcare · 50+ clinics · +277% organic clicks YoY · 9% lead lift through the AI Overviews collapsesavidahealth.com
Bespoke web platforms
ACT IThe build, compressed.
SCROLL TO ASSEMBLE00%
00 · CursorEmpty grid · idle
about:blank
Idle
cursor blink · grid · idle
PHASE 00
Empty grid. The most expensive surface a designer ever stares at.
No template. No theme. No starter kit. Aussie Grill opened with a 12-column grid, a typography scale, and one sentence on a brief.
01 · WireframeSkeleton + IA
aussiegrill.com / wireframe.fig
Wireframing
figma · menu.fig · approved
PHASE 01 · WIREFRAME
IA before pixels. Always.
Information architecture, layout, component map. Approved as wireframes before a single visual decision is made. We refuse to start in Figma color, we start in Figma boxes.
02 · TypeHierarchy lands
aussiegrill.com / type.fig
Type system
Typography · selection
Round 03 · display lockBureau Grot · licensed · Barlow shown
Why
Resist?
Resist?
Bureau Grot for display, Inter for body, JetBrains Mono for system. Three families. Two weights. Locked.
DisplayBureau Grot · 900 italic
BodyInter · 400 / 700
SystemJetBrains Mono · 500
PHASE 02 · TYPE
One display. One sans. One mono. That's the budget.
Most agency sites use seven typefaces and three weights each. We use three typefaces and two weights, on a 1.250 modular scale, with optical sizing locked. The hierarchy is the design.
03 · PaletteFour tokens, no ramp
aussiegrill.com / palette.fig
Palette
Aussie GrillOrder · Locations · About
Voted best burgerWhy
Indulge Now →
Why
Resist?
Indulge Now →Flame
#E04A27
Gold
#FFB81C
Ink
#1A1A1A
Cream
#FFFEFA
PHASE 03 · PALETTE
Four tokens. No 50/100/200 ramp.
Aussie Grill's palette is flame red, gold, ink, cream. Four tokens. Zero gradients. We don't ship Tailwind defaults, we ship a 4-color brand system that never fights itself.
04 · ImageryPhotography spotlight
aussiegrill.com / imagery.fig
Imagery
▾ Imagery · spotlight06 / 06 ASSETS · 01 active
01Bacon Bomb
02Crispy Chicken
03Grilled Chicken
04Brisket
05Milkshake
06Slider Flight
01Bacon Bomb
02Crispy Chicken
03Grilled Chicken
04Brisket
05Milkshake
06Slider Flight
PHASE 04 · IMAGERY
Custom photography. Never stock.
Six tiles, one spotlight, art-directed and color-graded to the palette. Stock libraries are where every Squarespace site goes to look the same. We don't license, we shoot.
05 · NavigationMenu changes the page
aussiegrill.com / home
Navigation
AUSSIEGRILL
HOMEMENUABOUTLOCATIONSCONTACT
▾ Home · HeroWhy Resist?
Why Resist?
Treat Yourself.
An exciting taste adventure awaits. Inspired by the bold flavors of Outback Steakhouse®, redefining the possibilities of fast-casual dining.
Order Now ›Find your Grill ›
Voted Best Burger
Bacon Bomb
Cult Classic
Iconic Crispy Chicken
Tasting Trio
Slider Flight
▾ Menu · Burgers SelectionFreshly
Freshly
Prepared.
Smash patties seared to order. Buns toasted on the flat-top. Twelve signatures plus three rotating chef specials.
View the Menu ›Order ahead ›
Burgers
12 SIGNATURES
Chicken
9 BUILDS
Sliders + Sides
6 + 8
Shakes + Drinks
11 SCRATCH
▾ About · Brand StoryInspired by the
Inspired by the
Bold Flavors
of Outback.
Aussie Grill® launched in 2019 as Bloomin' Brands' fast-casual concept, bringing chef-driven craveable favorites to a counter-service format. Every recipe earns its spot on the menu.
Our Story ›
2019
Founded
16+
Locations
Three
Countries
12K+
Five-star reviews
▾ Locations · Find a RestaurantFind
Find
the Closest Grill.
Sixteen locations and counting across Florida, the Gulf Coast, Saudi Arabia, and Hong Kong. Order ahead, dine in, or catch the food truck.
All Locations ›
Tampa, FL
Flagship · 4.7 ★
Brandon, FL
Drive-thru · 4.6 ★
Saudi Arabia
12 stores · 4.8 ★
Hong Kong
Three stores · 4.7 ★
▾ Contact · Let's TalkLet's Be
Let's Be
Friends
With Benefits.
Become an Aussie Insider. Join the newsletter and you'll snag a free side on your first visit, plus first looks at new menu drops.
Subscribe ›
Catering
catering@aussiegrill.com
Press
press@bloominbrands.com
Careers
Now hiring · 4 markets
Insider club
Free side on visit 1
PHASE 05 · NAVIGATION
The menu changes the page. Not the chrome.
Same logo, same nav, same rhythm. The active item rotates, the URL updates, the body swaps. It's how a forty-page restaurant site reads like one product instead of five disconnected pages.
06 · DeliveredLive · CWV: GOOD
aussiegrill.com / bacon-bomb-burger
Live · CWV: GOOD
Voted Best BurgerBacon Bomb
Bacon Bomb
Burger.
Smash patty, applewood bacon, sharp cheddar, caramelized onion. Inspired by the bold flavors of Outback Steakhouse®.
Order Now →Tampa · Saudi Arabia · Hong Kong
- Founded
- 2019 · Bloomin's
- Scale
- 16+ locations
- Category
- Fast-casual QSR
- Accolade
- Voted Best Burger in Tampa
PHASE 06 · DELIVERED
Same chrome. Same brand system. Eight to ten weeks plus one on location.
This is what shipped. One browser frame, one nav, one brand system, three signature dishes rotating through the hero. Eight weeks from empty grid to live deploy, plus a week on location for the photo shoot. Closer to ten if we're writing your copy from scratch, longer if feedback cycles need room. CWV: Good. We do this for one client at a time.
END · ACT IThis is what eight to ten weeks looks like, compressed to sixty seconds. Plus a week on location for the shoot. We do this for one client at a time.
ACT IISix builds. Walk through.
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ACT IIIHow it works.
FIVE LINES · NO MARKETING
01
Eight to ten weeks. Plus one on location.
Eight weeks for the build, plus a week on location for the photo shoot. Closer to ten if we're writing your copy from scratch, longer if feedback cycles need room. Faster is a lie. Slower than that usually means a rewrite or a custom integration we scoped honestly up front.
02
One client at a time.
We do not run parallel web builds. The senior who scopes is the senior who ships. Two to four slots a year.
03
Custom-built. Never templated.
No themes. No starter kits. No Squarespace, no Webflow templates, no Shopify themes off the shelf. The codebase is yours, owned outright, on day one.
04
Photography is custom too.
One week on location. Art-directed, color-graded to the palette, licensed to you outright. Stock libraries are where every Squarespace site goes to look the same. We refuse to ship there.
05
CWV stays Good. Forever.
Performance is not a launch project. We monitor Core Web Vitals on every site we ship through Orbit and ship fixes within 14 days of any regression. Performance is a contract.
Track 02 · Platforms
Custom web build
8–10 WK + 1 WK SHOOT · FIXED · 2–4 SLOTS / YR
Track 03 · Managed
Hosting + ongoing care
12 MO · CWV CONTRACT · ORBIT INCL.
What we won't do
- WordPress page-builder rebuilds. We won't ship Elementor or Divi sites. They were the problem you came to fix.
- Parallel web builds. If we're full, we'll tell you when the next slot opens. We won't quietly hand you to a junior.
- Stock-photo design systems. We refuse to ship a brand site that looks like every other site in your category.
Tell us what you're trying to build.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If a custom web platform is the right answer, we'll be direct about the slot timing. If a smaller engagement gets you there faster, we'll tell you that too.