Signature 01
M&A rollup playbook
When the holding company acquires three more brands, we've already run the redirect map, the consolidated GBP structure, and the cross-brand SEO-equity preservation work. Rollup-ready from day one.
02 · FACILITIES MGMT/Deep by choice. Eight industries total./Built in Jacksonville, FL
Facilities management
Where the real cost per lead lives, after the vanity metrics are stripped out.
Commercial facilities management: janitorial, landscaping, snow, maintenance. The buyer is a facility manager with actual square footage and procurement authority. Measurement first. Pipeline-honest attribution. Paid media priced against real form submissions and verified calls, not directions clicks.
Michael reads every inbound · 24h reply on weekdays
Featured case
TFG · RNA Facilities
190 leads
190 qualified leads in five months at $27,100 total spend. CPL $400 to $132 sustainable, with 68+ tracked phone calls. Lead profile: national retail chains, medical device manufacturers, multi-unit resort properties, and federal agency janitorial contracts.
Read the full case studyShipped work
Two case studies, numbers published.
Every number below is from client-approved data. No composite ranges, no rounded-up claims, no engagements we can't name.
Facilities Management · Commercial janitorial, landscaping, maintenance
RNA Facilities Management
A facilities-management client with a previous agency reporting 1,200 conversions at $30 each. Sales saw none of it. We rebuilt the measurement stack, then the campaigns. Over five months, cost per qualified lead fell from ~$400 to a sustainable $132 while real leads rose to 38/month from 14.
−67%
Cost per qualified lead
Facilities Management · Multi-brand enterprise
The Facilities Group
Digital1010 operates as the outsourced digital infrastructure team for The Facilities Group, a 23-brand enterprise providing facility management services across the United States. 24 active web properties across TFG and its subsidiaries, plus day-to-day management of the USC workers' compensation claims portal at uschqhr.com (an HR-grade application we operate, not one we built). 8 new websites designed and launched across the portfolio in a single 12-month window. Coordinated directly with TFG corporate IT and Marketing leadership through formal Help Desk ticketing.
24
Web properties · 23-brand enterprise
Field notes on this vertical
17 insights on how we work here.
The same thinking that runs our Facilities engagements, written up. Long reads on the operational discipline behind the work.
OPS2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 min · Read →
AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 min · Read →
GROWTH2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 min · Read →
PLATFORM2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 min · Read →
PLATFORM2026-03-13
Nine website mistakes I keep finding inside audits I'd rather not run.
After about a thousand site audits, the same nine operational mistakes show up everywhere. They don't show up in agency redesign pitches, because none of them are visible to the eye. Each one quietly bleeds revenue.
12 min · Read →
GROWTH2026-03-06
Your website isn't broken. Your attribution is.
Most 'my site doesn't convert' complaints aren't a conversion problem. They're a measurement problem. Here's how we audit it, what we usually find, and why the fix almost never starts with a redesign.
11 min · Read →
PLATFORM2026-02-27
When to actually redesign a website. And what eight to ten weeks of doing it properly looks like.
We rebuild two to four sites a year. One client at a time. Eight to ten weeks for the build, plus a week on location for photography. Here's the trigger criteria we use, the sequence we run, and what 'properly' looks like when the alternative is a sixty-thousand-dollar refresh that doesn't move the number.
13 min · Read →
PLATFORM2026-02-20
Custom websites versus templated ones. The stack decision is the engineering decision.
Most agencies pick a stack and bend every problem to fit. We pick the stack that fits the problem. Sitefinity for enterprise corporate sites. Next.js for headless commerce. WordPress when the editor team needs it. The platform decision is the most important decision on the project.
12 min · Read →
GROWTH2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 min · Read →
GROWTH2026-01-09
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance. Field notes from Digital1010's ongoing work.
29 min · Read →
GROWTH2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 min · Read →
AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 min · Read →
GROWTH2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
How businesses waste $20,000+ on agency builds that require complete SEO reconstruction before they can actually compete.
37 min · Read →
PLATFORM2025-11-14
Why Your WordPress Website Is Still Slow After Optimization (And What Enterprise Sites Actually Need)
**How businesses waste $10,000-$20,000 on surface-level fixes while ignoring the architectural problems that actually determine performance**
29 min · Read →
GROWTH2025-11-07
Your WordPress Site Is Being Targeted: The 2025 Security Crisis Costing Businesses Six Figures
Marcus Chen believed his e-commerce site was secure. He paid for managed hosting advertised as "enterprise-grade security." He installed Wordfence. He kept his updates current, or so he believed. Then attackers stole 72 hours of customer payment data.
25 min · Read →
PLATFORM2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works in 2025)
Your WordPress site ranks on page one. Your Core Web Vitals are passing. Your content is comprehensive and well-optimized. Yet your organic traffic has declined 15-30% over the past six months.
14 min · Read →
GROWTH2025-09-19
Why seven out of ten website redesigns fail, and how to guarantee yours succeeds
Your website redesign should be your biggest growth catalyst. Instead, it might become your most expensive business mistake.
9 min · Read →
How we work this vertical
Four signatures of the work.
Multi-brand portfolios, dispersed service areas, rollup M&A cadence. Unifying a dozen acquired brands under one digital roof.
Signature 02
CPL attribution at scale
Page-view 'conversions' get purged in week one. Real form submits and 60-second-plus calls become the only numbers we optimize against. RNA went from $400 CPL to $132 that way.
Signature 03
Multi-brand portfolio systems
TFG operates 23 subsidiary brands on one shared digital infrastructure with 24 active web properties. Each brand keeps its identity; the operational tier runs portfolio-wide.
Signature 04
Local service SEO
Service-area pages that rank for 'commercial janitorial Detroit' and every real variant. Not one catchall page doing 400 jobs. One clean page per service × territory combination.
The bench behind the cases
17+ engagements in Facilities.
The named case is the headline. Below it, a sample of the bench, cycling live so you see the breadth, not just the highlight reel. Click any tile for the project notes.
Anchor · FacilitiesFeatured case
190 leads
TFG · RNA Facilities
190 qualified leads in five months at $27,100 total spend. CPL $400 to $132 sustainable, with 68+ tracked phone calls. Lead profile: national retail chains, medical device manufacturers, multi-unit resort properties, and federal agency janitorial contracts.
AEO Pulse·Facilities
Live AI citations across the TFG portfolio right now.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
Query · frame 1/3“how to switch janitorial vendors mid-contract without disruption”
Updated 0s agoChatGPT-4o
#2 cited
Claude 3.5 Sonnet
#1 cited
Perplexity
#3 cited
Google AI Overviews
Featured
Gemini 2.0
#4 cited
Citation: RNA Facilities · 190 qualified leads in five months at $132 sustainable CPL. Real receipt: previous agency reported 1,200 conversions, sales saw zero. We rebuilt measurement first.
Polled by Otto · 38 Facilities queries in the monitoring setCycle 6.5s · Hover to pause
What we won't do
In Facilities, we'd rather turn it down than fake it.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
- 01
We don't take cleaning companies under $2M revenue trying to scale Google Ads.
Without CRM bandwidth, lead-routing infrastructure, or sales follow-through, paid spend just generates leads that go cold. We'd waste your money.
- 02
We refuse 'engagement' or 'directions click' as conversion goals.
Those are vanity events designed to make agencies look good. Qualified leads or real revenue. Period.
- 03
We turn down rollup acquirers who won't preserve subsidiary brand identity.
The TFG model works because EBM, Puresan, USC each keep their own positioning. Forced consolidation kills the local equity that took decades to build.
Not what you came for?
Seven other verticals we know cold.
Facilities isn't the whole story. If your problem sits in one of the other seven, each has its own hub with receipts, playbook, and named clients.
01 · HEALTHCARE
Healthcare
Featured · SaVida Health · +277%
03 · LEGAL
Legal
Featured · 904 Family Law · 3,271
04 · MSP
Managed Service
Featured · Univision Computers · Foundation
05 · HOSPITALITY
Hospitality
Featured · Aussie Grill · Bloomin' Brands · .NET
06 · RETAIL / CPG
Retail · CPG
Featured · Nutropia · Silver ADDY
07 · TRAVEL & DESTINATION
Travel
Featured · Wekiva Island · 3 YR
08 · REAL ESTATE
Real Estate
Featured · The Ford Field & River Club · $47M
Tell us what you're trying to accomplish in Facilities.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Facilities is a fit, we'll be direct about the shape of the engagement. If it isn't, we'll tell you that too.