Signature 01
Multi-state local SEO
Every service-area page ranks for its geography because the NAP data matches the state business filing, not because we copy-pasted a template. Univision runs four states this way.
04 · MSP/Deep by choice. Eight industries total./Built in Jacksonville, FL
Managed service providers
The buyer is asking ChatGPT before Google. Your visibility answer needs to be there.
Multi-state local SEO plus AEO-first content for managed-service providers whose buyers research for months before calling. Pipeline-safe attribution across long B2B cycles, Orbit wired from week one, and content tuned for the moment an IT director types a question into an LLM instead of a search bar.
Michael reads every inbound · 24h reply on weekdays
Featured case
Univision Computers
Foundation
Four-state MSP in active foundation-tier engagement. 137 monthly organic clicks at audit, 50%+ brand-dependent, conversion tracking under repair. Public case study deferred until non-brand visibility carries weight. Honesty over hype.
Read the full case studyField notes on this vertical
14 insights on how we work here.
The same thinking that runs our Managed Service engagements, written up. Long reads on the operational discipline behind the work.
OPS2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 min · Read →
AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 min · Read →
GROWTH2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 min · Read →
PLATFORM2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 min · Read →
PLATFORM2026-02-27
When to actually redesign a website. And what eight to ten weeks of doing it properly looks like.
We rebuild two to four sites a year. One client at a time. Eight to ten weeks for the build, plus a week on location for photography. Here's the trigger criteria we use, the sequence we run, and what 'properly' looks like when the alternative is a sixty-thousand-dollar refresh that doesn't move the number.
13 min · Read →
PLATFORM2026-02-20
Custom websites versus templated ones. The stack decision is the engineering decision.
Most agencies pick a stack and bend every problem to fit. We pick the stack that fits the problem. Sitefinity for enterprise corporate sites. Next.js for headless commerce. WordPress when the editor team needs it. The platform decision is the most important decision on the project.
12 min · Read →
GROWTH2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 min · Read →
GROWTH2026-01-09
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance. Field notes from Digital1010's ongoing work.
29 min · Read →
GROWTH2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 min · Read →
AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 min · Read →
GROWTH2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
How businesses waste $20,000+ on agency builds that require complete SEO reconstruction before they can actually compete.
37 min · Read →
GROWTH2025-11-07
Your WordPress Site Is Being Targeted: The 2025 Security Crisis Costing Businesses Six Figures
Marcus Chen believed his e-commerce site was secure. He paid for managed hosting advertised as "enterprise-grade security." He installed Wordfence. He kept his updates current, or so he believed. Then attackers stole 72 hours of customer payment data.
25 min · Read →
PLATFORM2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works in 2025)
Your WordPress site ranks on page one. Your Core Web Vitals are passing. Your content is comprehensive and well-optimized. Yet your organic traffic has declined 15-30% over the past six months.
14 min · Read →
GROWTH2025-09-19
Why seven out of ten website redesigns fail, and how to guarantee yours succeeds
Your website redesign should be your biggest growth catalyst. Instead, it might become your most expensive business mistake.
9 min · Read →
How we work this vertical
Four signatures of the work.
Multi-state location strategies, vertical-specialized service lines, long B2B sales cycles. Attribution that survives six-month sales cycles.
Signature 02
AEO-first content
The IT director is asking ChatGPT before Google. Content is written to be the answer an LLM cites, not the link Google ranks. Structured enough for both, tuned to the way buyers actually research.
Signature 03
Long B2B attribution
Six-month sales cycles mean your touchpoint in month one has to survive being invisible for the next five. We wire the attribution to preserve that chain from first anonymous visit to signed SOW.
Signature 04
Orbit from week one
Our AEO monitoring platform reports SERP + LLM presence from day one, so you can see whether the content is landing in the places buyers actually look, not just climbing position reports.
The bench behind the cases
2+ engagements in Managed Service.
The named case is the headline. Below it, a sample of the bench, cycling live so you see the breadth, not just the highlight reel. Click any tile for the project notes.
Anchor · Managed ServiceFeatured case
Foundation
Univision Computers
Four-state MSP in active foundation-tier engagement. 137 monthly organic clicks at audit, 50%+ brand-dependent, conversion tracking under repair. Public case study deferred until non-brand visibility carries weight. Honesty over hype.
No bench data
No bench data
AEO Pulse·Managed Service
Live AI citations across our specialty-tech bench right now.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
Query · frame 1/3“best MSP for multi-state law firm with HIPAA exposure”
Updated 0s agoChatGPT-4o
Building
Claude 3.5 Sonnet
Building
Perplexity
Building
Google AI Overviews
Not yet
Gemini 2.0
Building
Foundation tier: Univision Computers. Honest framing. 137 monthly clicks at audit, 50%+ brand-dependent, conversion tracking under repair. We publish when non-brand carries the weight.
Polled by Otto · 24 Managed Service queries in the monitoring setCycle 6.5s · Hover to pause
What we won't do
In Managed Service, we'd rather turn it down than fake it.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
- 01
Our flagship MSP engagement is in foundation tier and we say so.
Univision's clicks are down 34% vs pre-engagement. Conversion tracking has been broken since January and is still being repaired. We don't claim wins we haven't earned.
- 02
We don't take MSPs whose conversion tracking is broken and whose internal team won't fix it.
We can't outwork a tooling blocker. If the data isn't measurable, the work isn't accountable.
- 03
We don't take single-location MSPs.
Our playbook compounds across 4+ states. One-office shops don't get the multi-location benefit and shouldn't pay for what they won't use.
Managed Service · Questions
Managed service providers questions, answered.
The questions managed service providers operators ask most. The full set lives on the FAQ page.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of optimizing content for AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. Unlike traditional SEO, which targets search engine rankings, AEO focuses on becoming the source AI tools cite when answering questions.
How is AEO different from traditional SEO?
Traditional SEO optimizes for search engines, showing links to websites. AEO optimizes for AI systems that synthesize answers from multiple sources. Key differences include: SEO targets page-level keywords, while AEO builds entity-level authority; SEO relies on backlinks, while AEO requires cross-platform entity consistency; SEO optimizes individual pages, while AEO structures content for machine parsing confidence.
How do I know if my business needs AEO strategy?
Your business needs AEO if: AI Overviews appear for your commercial searches, your industry involves educational or question-based searches, you're investing significantly in SEO already, or you have competitors who might adapt first. Test by searching your primary service in Google, if AI Overviews appear, you're competing in AEO space.
How do you track leads and conversions?
We implement comprehensive tracking systems including Google Tag Manager, CRM attribution, call tracking, and form monitoring. All data flows into real-time dashboards showing exactly where leads originate and what drives conversions.
Can you help us rank higher in Google search results?
Yes. Our SEO services combine technical optimization, keyword research, content creation, and local SEO tactics to improve rankings and drive qualified traffic. We track everything so you can see measurable ROI.
How do you report on ongoing work?
Weekly checklists and real-time updates as things change, so you're never surprised by what we're working on. Monthly reports layer on the numbers: what moved, what didn't, what we're doing next. Quarterly strategy reviews go deep on what's working, what isn't, and what to shift. Dashboards exist; they're not the report.
Not what you came for?
Other verticals we know cold.
Managed Service isn't the whole story. Eight industries total — if your problem sits in one of the others, each has its own hub with receipts, playbook, and named clients.
01 · HEALTHCARE
Healthcare
Featured · SaVida Health · +277%
02 · FACILITIES MGMT
Facilities
Featured · TFG · RNA Facilities · 190 leads
03 · LEGAL
Legal
Featured · 904 Family Law · 3,271
05 · HOSPITALITY
Hospitality
Featured · Aussie Grill · Bloomin' Brands · .NET
06 · RETAIL / CPG
Retail · CPG
Featured · Nutropia · Silver ADDY
07 · TRAVEL & DESTINATION
Travel
Featured · Wekiva Island · 3 YR
08 · REAL ESTATE
Real Estate
Featured · The Ford Field & River Club · $47M
Tell us what you're trying to accomplish in Managed Service.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Managed Service is a fit, we'll be direct about the shape of the engagement. If it isn't, we'll tell you that too.