Signature 01
Multi-state local SEO
Every service-area page ranks for its geography because the NAP data matches the state business filing, not because we copy-pasted a template. We ran four states this way for Univision.
04 · MSP/Deep by choice. Eight industries total./Built in Jacksonville, FL
Managed service providers
The buyer is asking ChatGPT before Google. Your visibility answer needs to be there.
Multi-state local SEO plus AEO-first content for managed-service providers whose buyers research for months before calling. Pipeline-safe attribution across long B2B cycles, Orbit wired from week one, and content tuned for the moment an IT director types a question into an LLM instead of a search bar.
Michael reads every inbound · 24h reply on weekdays
Featured case
Univision Computers
43 → 99
Completed four-state foundation-tier MSP engagement (Jan–Jun 2026). Caught and reversed an unplanned migration — site health rebuilt 43 → 99, domain rating to an all-time high, referring domains +72%, 30+ local keywords ranking.
Read the full case studyField notes on this vertical
21 insights on how we work here.
The same thinking that runs our Managed Service engagements, written up. Long reads on the operational discipline behind the work.
PLATFORM2026-08-06
What a website redesign costs, and why nobody will give you a straight number.
Search the question and you get Reddit threads and price lists that were written before anyone looked at your site. Here is every variable that actually moves the number, which ones move it most, and the questions any real estimate has to answer first.
11 min · Read →
GROWTH2026-08-05
B2B Web Design: Why Business Sites Fail Differently
What a B2B web design agency actually has to solve: committee buying, long invisible sales cycles, proof-hungry evaluators, and attribution across months. The build standard, the failure modes, and the questions that vet any agency.
8 min · Read →
GROWTH2026-08-03
MSP Lead Generation: What Actually Fills the Pipeline
The channels that produce MSP contracts, ranked by how they really perform: referral systems, search, paid, and outbound, with the math that makes long sales cycles rational.
7 min · Read →
GROWTH2026-08-01
MSP SEO: The Playbook That Produces Contracts
How SEO actually works for managed service providers: the five-part playbook, what to expect quarter by quarter, and the one mistake that wastes most MSP SEO budgets.
7 min · Read →
GROWTH2026-07-28
Best MSP Marketing Agencies in 2026: An Honest, Receipts-First Comparison
A working practitioner ranks the MSP marketing agencies worth your retainer: transparent scoring rubric, published pricing where it exists, honest weaknesses for every firm including ours, and one piece of evidence you're holding right now.
10 min · Read →
GROWTH2026-07-27
MSP Marketing: The Complete Guide
How MSPs win clients when buyers ask AI before Google: positioning, SEO, AEO, paid, and referral systems, plus the math that makes long cycles work.
12 min · Read →
GROWTH2026-07-21
Best SEO Companies in Jacksonville, FL in 2026: An Honest, Local-First Comparison
A working Jacksonville SEO practitioner ranks the city's SEO companies, with a transparent scoring rubric, real pricing bands, honest weaknesses (including our own), and a vetting framework you can use on any agency.
16 min · Read →
AEO2026-06-22
Answer Engine Optimization Services: What AEO Actually Includes (and How to Buy It)
What an answer engine optimization engagement actually includes, how it is scoped, and how to tell a real AEO agency from a rebranded SEO package.
8 min · Read →
OPS2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 min · Read →
AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 min · Read →
GROWTH2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 min · Read →
PLATFORM2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 min · Read →
PLATFORM2026-02-27
Website redesign services, and the four conditions that make one worth buying.
Most people asking about redesign services should not buy one. What a real engagement contains week by week, the four conditions that make a rebuild worth paying for, and how to keep your rankings through the launch.
14 min · Read →
PLATFORM2026-02-20
Custom WordPress website design, from a shop that will tell you when WordPress is wrong.
Custom WordPress means a block library written for your brand, not a theme with the colours changed and eleven plugins holding it together. Here is what that actually involves, when replatforming an existing WordPress site is the right call, and the three cases where we will tell you to use something else.
13 min · Read →
GROWTH2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 min · Read →
GROWTH2026-01-09
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance. Field notes from Digital1010's ongoing work.
29 min · Read →
GROWTH2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 min · Read →
AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 min · Read →
GROWTH2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
Retrofitting SEO into a finished WordPress build costs three to five times what integrating it would have, and the cheap path plus its fixes lands at or above the expensive path. Here is where the money actually goes.
37 min · Read →
GROWTH2025-11-07
Your WordPress site is being targeted. A security plugin is not a security architecture.
Managed hosting advertised as enterprise-grade. Wordfence installed. Updates current, or believed to be. That combination is what most compromised sites had in place beforehand, and this is why it keeps failing against the way attacks actually work.
25 min · Read →
PLATFORM2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works)
Your WordPress site ranks on page one. Core Web Vitals pass. The content is comprehensive. Yet organic traffic is falling and nothing in your reporting explains why. What AI Overviews changed, and what to do about it.
14 min · Read →
How we work this vertical
Four signatures of the work.
Multi-state location strategies, vertical-specialized service lines, long B2B sales cycles. Attribution that survives six-month sales cycles.
Signature 02
AEO-first content
The IT director is asking ChatGPT before Google. Content is written to be the answer an LLM cites, not the link Google ranks. Structured enough for both, tuned to the way buyers actually research.
Signature 03
Long B2B attribution
Six-month sales cycles mean your touchpoint in month one has to survive being invisible for the next five. We wire the attribution to preserve that chain from first anonymous visit to signed SOW.
Signature 04
Orbit from week one
Our AEO monitoring platform reports SERP + LLM presence from day one, so you can see whether the content is landing in the places buyers actually look, not just climbing position reports.
The bench behind the cases
2+ engagements in Managed Service.
The named case is the headline. Below it, a sample of the bench, cycling live so you see the breadth, not just the highlight reel. Click any tile for the project notes.
Anchor · Managed ServiceFeatured case
43 → 99
Univision Computers
Completed four-state foundation-tier MSP engagement (Jan–Jun 2026). Caught and reversed an unplanned migration — site health rebuilt 43 → 99, domain rating to an all-time high, referring domains +72%, 30+ local keywords ranking.
No bench data
No bench data
AEO Pulse·Managed Service
Live AI citations across our specialty-tech bench right now.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
Query · frame 1/3“best MSP for multi-state law firm with HIPAA exposure”
Updated 0s agoChatGPT-4o
Building
Claude 3.5 Sonnet
Building
Perplexity
Building
Google AI Overviews
Not yet
Gemini 2.0
Building
Foundation tier: Univision Computers. Completed Jan–Jun 2026. Started brand-dependent at audit; ended with 30+ local keywords ranking (top-3 in six markets) and a full migration recovery (site health 43 → 99).
Polled by Otto · 24 Managed Service queries in the monitoring setCycle 6.5s · Hover to pause
What we won't do
In Managed Service, we'd rather turn it down than fake it.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
- 01
Our Univision engagement started brand-dependent, and we said so at every stage.
At audit, visibility was 50%+ brand-dependent and conversion tracking was dark. We rebuilt the measurement spine first and reported honestly each week — including the quarter a client-side migration set the site back before we recovered it.
- 02
We don't take MSPs whose conversion tracking is broken and whose internal team won't fix it.
We can't outwork a tooling blocker. If the data isn't measurable, the work isn't accountable.
- 03
We don't take single-location MSPs.
Our playbook compounds across 4+ states. One-office shops don't get the multi-location benefit and shouldn't pay for what they won't use.
Managed Service · Questions
Managed service providers questions, answered.
The questions managed service providers operators ask most. The full set lives on the FAQ page.
What does SEO for MSPs actually involve?
Five things, in priority order: service-area pages with real substance for every state you cover, service pages mapped to how buyers search (managed IT, co-managed IT, cybersecurity, backup), comparison content for the shortlist stage, proof pages with verifiable numbers, and technical hygiene. We ran exactly this for a four-state MSP: site health rebuilt from 43 to 99 and top-3 rankings across six markets, verified against their own Search Console data.
How long does MSP SEO take to show results?
For competitive managed-IT terms, meaningful movement typically shows in one to two quarters, with compounding returns after that. Narrow positioning shortens the timeline; entrenched metro competition lengthens it. Structural fixes can move individual pages within weeks. Distrust any fixed-date guarantee.
Should an MSP hire an MSP-only marketing agency?
MSP-only shops bring category familiarity and template speed; the tradeoff is that many run the same playbook for hundreds of competing MSPs, sometimes in your own market. Ask any MSP-only agency how many clients they serve in your metro, and ask any generalist for their MSP receipts. Both questions have revealing answers.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of optimizing content for AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. Unlike traditional SEO, which targets search engine rankings, AEO focuses on becoming the source AI tools cite when answering questions.
How do you track leads and conversions?
We implement comprehensive tracking systems including Google Tag Manager, CRM attribution, call tracking, and form monitoring. All data flows into real-time dashboards showing exactly where leads originate and what drives conversions.
How do you report on ongoing work?
Weekly checklists and real-time updates as things change, so you're never surprised by what we're working on. Monthly reports layer on the numbers: what moved, what didn't, what we're doing next. Quarterly strategy reviews go deep on what's working, what isn't, and what to shift. Dashboards exist; they're not the report.
Not what you came for?
Other verticals we know cold.
Managed Service isn't the whole story. Eight industries total — if your problem sits in one of the others, each has its own hub with receipts, playbook, and named clients.
01 · HEALTHCARE
Healthcare
Featured · SaVida Health · +277%
02 · FACILITIES MGMT
Facilities
Featured · TFG · RNA Facilities · 190 leads
03 · LEGAL
Legal
Featured · 904 Family Law · 3,271
05 · HOSPITALITY
Hospitality
Featured · Aussie Grill · Bloomin' Brands · .NET
06 · RETAIL / CPG
Retail · CPG
Featured · Nutropia · Silver ADDY
07 · TRAVEL & DESTINATION
Travel
Featured · Wekiva Island · 3 YR
08 · REAL ESTATE
Real Estate
Featured · The Ford Field & River Club · $47M
Tell us what you're trying to accomplish in Managed Service.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Managed Service is a fit, we'll be direct about the shape of the engagement. If it isn't, we'll tell you that too.