You have a specific problem. We deliver a specific thing. Scoped on day one. Fixed price, fixed date.
Tools we built to run our own work, now licensed to clients. Orbit is in private beta. Otto and Mission Control are internal today.
Bespoke web platforms with AI primitives built in, paired with managed hosting. Headache-free, end-to-end. The revenue spine for our larger clients.
Paid media, SEO, and AEO running as one system on Orbit. Re-scoped at month six. Priced against the opportunity.
Phased plans with measurable outcomes at every checkpoint, not a 50-page deck that dies after kickoff.
Sitefinity, WordPress, Next.js, Squarespace. The right stack for the problem. AI primitives wired in from day one.
Azure, Vercel, AWS, or hybrid. 99.9% SLA, WAF, monitoring, patch cadence handled by us.
Classical SEO alongside AEO (ChatGPT, Claude, Perplexity, AI Overviews). One board, one operator.
Google, Meta, LinkedIn, programmatic. Server-side attribution so the invoice matches the pipeline.
Lead routing, SLA enforcement, HIPAA-aware intake, offline conversions, multi-CRM support.
In-house multi-day shoots, identity systems, packaging, editorial art direction.
Weekly written reports, not dashboards. What moved, what didn't, what's next.
Mission Control and Otto running research, QA, and monitoring across every vertical.
Where you rank in ChatGPT, Claude, Perplexity, Google AIO, and Gemini. Why. What to change. Deliverable: a prioritized AEO roadmap with content, schema, and entity work scoped to impact.
IA, URL structure, internal linking, technical performance, Core Web Vitals, schema. For sites that rank despite themselves and need to rank because of themselves. WordPress, Next.js, headless, or .NET.
The 4-tier model we used on SaVida: pillar, hub, service-level, and location-level. Including editorial standards, E-E-A-T signal architecture, and the schema to back every claim.
Full identity system, component library, editorial typography, production guidelines. Delivered as a real codebase, not a PDF. Usable by any dev team, in-house or external.
Closed-loop from session to lead to revenue. GA4, GSC, GBP, CRM, call tracking, offline conversion imports. Built on Orbit or on your stack. The point: a number you can bet a P&L on.
Location page architecture, local schema, GBP program, review flywheel, franchise-safe brand controls. For groups with 5 to 500+ locations. Where the Facilities Management and healthcare work lives.
Twelve-month AI marketing roadmap. Readiness audit, opportunity map, tool selection advisory, custom agent architecture, team capability assessment. For operators adopting AI without hiring a CMO to figure it out.
Michael on retainer for marketing leadership at the CMO/CGO level. Monthly working sessions, quarterly board prep, direct line for the ugly decisions. Limited slots.
Every consulting engagement is scoped against a single deliverable with a fixed timeline and a fixed price. You know what you're buying before you sign.
Three platforms, running our own agency operations today. Orbit is in private beta with design partners. Otto and Mission Control are internal today, licensable to clients who need the ops leverage without rebuilding it from scratch.
Multi-tenant SaaS tracking visibility across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews. Strategy connects to tasks, tasks to URLs, URLs to leads. Built on GSC + GA4 + GBP.
CRM integrations, lead routing, attribution pixels, nurturing sequences, HIPAA-aware handling. Bridges ad platforms, sites, CRMs, and phone systems so one lead is one record, everywhere.
Our agent operating system. Runs research, monitoring, reporting, and ops work across the entire client roster. What keeps the team small on purpose and the leverage real. Not licensed yet; roadmap 2026.
Most agencies build internal tools and never let clients touch them. Orbit is in private beta with design partners. Otto has run our roster for two years. Mission Control is the agent OS that keeps us small and high-leverage.
Custom sites on Next.js, WordPress, Sitefinity, or .NET. Editor UX designed around how your team actually writes. AI primitives wired in from day one: semantic search, content assistants, AEO-ready schema, agent-friendly APIs.
Vercel, Azure, AWS, or hybrid. 99.9% SLA, daily backups, WAF, DDoS mitigation, real user monitoring, Core Web Vitals alerting. Patch cadence and vuln response handled by us, not your in-house IT.
A named senior holding the roadmap month over month. New pages, new templates, new integrations, ongoing performance and accessibility work. The site gets better every quarter, not just at launch.
Moving off a legacy CMS or hand-rolled stack. URL-parity, 301 maps, schema preservation, zero-downtime cutover. We run the AEO and SEO protection so rank survives the replatform.
Location-page architecture, regional content governance, franchise-safe brand controls, GBP program. Scales from 5 to 500+ locations on one CMS. Where the Facilities Management and Aussie Grill work lives.
Headless commerce, booking funnels, lead-gen site optimization. A/B infrastructure, CRO program, server-side analytics. For operators where the site is the conversion surface and every percent compounds.
Most agencies build a site and hand you the keys. We build the site and keep holding the keys, which is what our clients actually want because the site is where the revenue lives.
Six workstreams, one senior operator, one pricing line. The reason growth retainers usually fail is because they're run by four separate teams with four separate P&Ls. Ours runs as one system, wired into Orbit from week one.
Classical SEO (technical + content + links) operating alongside AEO (ChatGPT, Claude, Perplexity, AI Overviews). Tracked in one board because they move together now.
Google, Meta, LinkedIn, and programmatic where it pencils. Attribution rebuilt to survive 90-day cookie loss and iOS privacy. Closed-loop to the CRM, so we see what's actually working instead of guessing from the platform dashboards.
Pillar, hub, service-level, and location-level content produced against the 4-tier model. E-E-A-T signals built in. Every claim backed by schema, every byline a real expert, every location page earning its own position.
Identity, component library, editorial typography, production guidelines. Delivered as code so any dev team can ship on it. Not a PDF. Not a static guideline. A system.
GA4, GSC, GBP, ad platforms, CRM, call tracking, and Orbit stitched into one attribution graph. Weekly updates, monthly reports, quarterly strategy reviews. No "what happened" at the end of the quarter.
Claude, GPT, and specialist models running research, monitoring, content QA, reporting, and ops work across all five streams above. What lets five seniors carry the load of twenty-five.
Most retainers fail because four separate teams each report a different number, and nobody owns the integration. We run six workstreams as one system, with one senior on the line and Orbit wired in from week one.
The opportunity, the constraints, the price. Nothing starts until the scope is written down and signed.
Technical audit, AEO scan, attribution wiring, content inventory. The "here is where you actually are" document.
The actual work. Code, pages, campaigns, schema, content, media. The part most agencies outsource. Ours is built by the named senior on the scope.
Weekly written report. Not a dashboard. What we did, what moved, what didn't, and what we're doing next.
Month-six business review on growth, delivery close on consulting. Expansion, continuation, or clean exit. Your call, written down.
Compliance is the floor, not the ceiling.
Multi-clinic rollouts. HIPAA-safe lead handling, medical E-E-A-T content, closed-loop attribution from first impression to booked appointment. Usually Track 03 build + Track 04 retainer.
Organic clicks YoY. Non-brand carried 100% of the growth through AI Overviews.
National addiction-recovery network. We rebuilt the content model, wired Orbit in, owned SEO and AEO end-to-end. The results held through three Google updates and the rollout of AI Overviews.
Not an assistant. Not a form routed to an SDR. Michael reads every inbound and replies within 24 hours on weekdays. If what you're building is a fit, he'll say so. If it's not, he'll tell you that too, and point you to someone better suited.
One paragraph: which track you're thinking about (Consulting, Platforms, Web & Hosting, or Growth) and the outcome you're after. Michael replies inside 24 hours on weekdays.