Signature 01
Franchise brand controls
Location-level flexibility without brand drift. A franchisee can swap a hero photo; they can't break the type scale or the color tokens. Bloomin' runs this way on Sitefinity at enterprise scale.
05 · HOSPITALITY/Deep by choice. Eight industries total./Built in Jacksonville, FL
Hospitality brands
Every location carries the brand. Every booking tracks to revenue.
Multi-location hospitality marketing where the franchise parent cares about brand control and the local operator cares about weekend bookings, and both have to work. Direct-booking funnels that recapture OTA rent, a review flywheel that actually flywheels, and paid media held accountable to RevPAR.
Michael reads every inbound · 24h reply on weekdays
Featured case
Aussie Grill · Bloomin' Brands
.NET
Enterprise Sitefinity + Microsoft Azure platform. ADA compliant. Approved BBI application development partner with direct Security-team coordination.
Read the full case studyShipped work
One case study, numbers published.
Every number below is from client-approved data. No composite ranges, no rounded-up claims, no engagements we can't name.
Field notes on this vertical
16 insights on how we work here.
The same thinking that runs our Hospitality engagements, written up. Long reads on the operational discipline behind the work.
OPS2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 min · Read →
AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 min · Read →
GROWTH2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 min · Read →
PLATFORM2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 min · Read →
PLATFORM2026-03-13
Nine website mistakes I keep finding inside audits I'd rather not run.
After about a thousand site audits, the same nine operational mistakes show up everywhere. They don't show up in agency redesign pitches, because none of them are visible to the eye. Each one quietly bleeds revenue.
12 min · Read →
PLATFORM2026-02-27
When to actually redesign a website. And what eight to ten weeks of doing it properly looks like.
We rebuild two to four sites a year. One client at a time. Eight to ten weeks for the build, plus a week on location for photography. Here's the trigger criteria we use, the sequence we run, and what 'properly' looks like when the alternative is a sixty-thousand-dollar refresh that doesn't move the number.
13 min · Read →
PLATFORM2026-02-20
Custom websites versus templated ones. The stack decision is the engineering decision.
Most agencies pick a stack and bend every problem to fit. We pick the stack that fits the problem. Sitefinity for enterprise corporate sites. Next.js for headless commerce. WordPress when the editor team needs it. The platform decision is the most important decision on the project.
12 min · Read →
GROWTH2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 min · Read →
GROWTH2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 min · Read →
AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 min · Read →
GROWTH2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
How businesses waste $20,000+ on agency builds that require complete SEO reconstruction before they can actually compete.
37 min · Read →
PLATFORM2025-11-14
Why Your WordPress Website Is Still Slow After Optimization (And What Enterprise Sites Actually Need)
**How businesses waste $10,000-$20,000 on surface-level fixes while ignoring the architectural problems that actually determine performance**
29 min · Read →
GROWTH2025-11-07
Your WordPress Site Is Being Targeted: The 2025 Security Crisis Costing Businesses Six Figures
Marcus Chen believed his e-commerce site was secure. He paid for managed hosting advertised as "enterprise-grade security." He installed Wordfence. He kept his updates current, or so he believed. Then attackers stole 72 hours of customer payment data.
25 min · Read →
PLATFORM2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works in 2025)
Your WordPress site ranks on page one. Your Core Web Vitals are passing. Your content is comprehensive and well-optimized. Yet your organic traffic has declined 15-30% over the past six months.
14 min · Read →
GROWTH2025-09-19
Why seven out of ten website redesigns fail, and how to guarantee yours succeeds
Your website redesign should be your biggest growth catalyst. Instead, it might become your most expensive business mistake.
9 min · Read →
CONSULTING2025-06-08
Multi-Platform Social Media Strategy
Facebook's declining organic reach and changing user demographics have forced businesses to reconsider their social media strategies. Companies that relied heavily on Facebook now face reduced engagement, higher advertising costs, and limited access to younger audiences who have…
8 min · Read →
How we work this vertical
Four signatures of the work.
Hotels, restaurants, and multi-location franchise groups. OTA economics, direct-booking optimization, review flywheel, RevPAR-accountable media.
Signature 02
Direct-booking funnels
Every dollar through an OTA is margin you don't keep. Direct-booking UX, loyalty hooks, and paid acquisition that earns the revenue back from the aggregators.
Signature 03
RevPAR-accountable media
We don't report impressions to a hotelier. We report RevPAR contribution. The only number the GM gets measured on. If the media doesn't move it, the media isn't working.
Signature 04
Review flywheel
Systematic review capture at the moment the guest is happiest, response protocols that make the brand's voice the first thing people see after the star rating.
The bench behind the cases
13+ engagements in Hospitality.
The named case is the headline. Below it, a sample of the bench, cycling live so you see the breadth, not just the highlight reel. Click any tile for the project notes.
Anchor · HospitalityFeatured case
.NET
Aussie Grill · Bloomin' Brands
Enterprise Sitefinity + Microsoft Azure platform. ADA compliant. Approved BBI application development partner with direct Security-team coordination.
AEO Pulse·Hospitality
Live AI citations across the hospitality portfolio right now.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
Query · frame 1/3“best CMS for multi-location restaurant franchise with corporate IT”
Updated 0s agoChatGPT-4o
#1 cited
Claude 3.5 Sonnet
#2 cited
Perplexity
#1 cited
Google AI Overviews
Featured
Gemini 2.0
#3 cited
Citation: Aussie Grill · Bloomin' Brands · Sitefinity + Microsoft Azure + ADA-compliant + approved BBI app-dev partner. Enterprise stack at scale.
Polled by Otto · 35 Hospitality queries in the monitoring setCycle 6.5s · Hover to pause
What we won't do
In Hospitality, we'd rather turn it down than fake it.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
- 01
We don't take single-location restaurants without booking infrastructure.
Direct-booking pays for itself only at scale or with loyalty hooks. One location without those mechanics doesn't justify the investment.
- 02
We don't run impression reports for hoteliers.
RevPAR contribution or nothing. The GM gets measured on RevPAR. The marketing should too.
- 03
We turn down franchise systems that won't enforce a brand book at the location level.
Franchise brand drift is a slow-motion cliff. If corporate won't hold the line, our work undoes itself in 18 months.
Not what you came for?
Seven other verticals we know cold.
Hospitality isn't the whole story. If your problem sits in one of the other seven, each has its own hub with receipts, playbook, and named clients.
01 · HEALTHCARE
Healthcare
Featured · SaVida Health · +277%
02 · FACILITIES MGMT
Facilities
Featured · TFG · RNA Facilities · 190 leads
03 · LEGAL
Legal
Featured · 904 Family Law · 3,271
04 · MSP
Managed Service
Featured · Univision Computers · Foundation
06 · RETAIL / CPG
Retail · CPG
Featured · Nutropia · Silver ADDY
07 · TRAVEL & DESTINATION
Travel
Featured · Wekiva Island · 3 YR
08 · REAL ESTATE
Real Estate
Featured · The Ford Field & River Club · $47M
Tell us what you're trying to accomplish in Hospitality.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Hospitality is a fit, we'll be direct about the shape of the engagement. If it isn't, we'll tell you that too.