How Digital1010 Uses AI

AI tools help us research, outline, and draft. People at Digital1010 decide what gets made, why, and for whom. Every deliverable that leaves this agency has been read in full, edited, and approved by a member of our team before you see it. Nothing ships unreviewed.

We use AI models the way we use analytics platforms, keyword tools, and design software: as instruments in a process that a person is running. In practice that means AI may be involved in:

• Research and synthesis. Pulling together source material, summarizing competitive landscapes, surfacing patterns in data.
• Structure and first drafts. Producing outlines and early drafts that our strategists then rework.
• Variation and iteration. Generating alternate headlines, layouts, or approaches for a human to select from and refine.
• Production support. Code scaffolding, QA checks, formatting, transcription, and similar mechanical work.

• It does not decide your strategy. Positioning, messaging, channel mix, budget allocation, and creative direction are set by people who know your business and are accountable to you.
• It does not publish anything. No AI-generated draft goes to a client, a website, an ad account, or a social channel without a person reading it end to end and signing off.
• It does not replace judgment. Whether a claim is true, whether a tone fits your brand, whether an idea will actually work in your market: those are calls a human makes.
• It does not see your confidential data without safeguards. See the data handling section below.

Regardless of how a draft started, the finished deliverable meets the same bar:

1. Directed by a person. The brief, the objective, and the creative direction come from a Digital1010 strategist.
2. Read in full. Every word is read by the person responsible for the engagement. Not skimmed. Read.
3. Edited for accuracy and voice. Facts are verified. Copy is rewritten as needed to match your brand and to say what we actually mean.
4. Approved by a named owner. A specific person on our team is accountable for what you receive.

This is the same standard we applied before AI tools existed. The tools changed. The standard did not.

We are deliberate about what goes into AI tools.

• We use business and enterprise tiers of AI platforms whose terms exclude our inputs from model training.
• Client data is not entered into consumer AI products.
• Credentials, financial records, personal data about your customers, and anything you have designated confidential are handled under your agreement with us and are not shared with AI tools unless the tool is covered by that agreement and appropriate data terms.
• If your organization has its own AI usage requirements, tell us. We will follow them, and we will document that we did.

Deliverables are yours under the terms of your agreement with Digital1010. The strategy, structure, editing, and creative decisions in our work are human-authored, and we keep working files (briefs, outlines, drafts, and finals) so that the human contribution to any deliverable can be shown.

Some AI vendors embed invisible provenance marks in text or files their tools produce. These marks are not visible to readers, are not detectable by search engines or third-party AI detectors, and have no effect on search performance or on your rights in the work. We mention them here because we would rather you hear it from us.

We will tell you how AI was used in your work whenever you ask, and we will tell you proactively when AI played a material role in a deliverable that a reasonable client would want to know about. If you need a formal statement of AI involvement for your own compliance, procurement, or legal review, we will provide one.

Because the value you are paying for is judgment: knowing what to say, to whom, and why. AI makes us faster at the parts that were never the valuable parts. It does not make the valuable parts optional.

If you have questions about any of this, contact us at support@digital1010.com.