The work,without the retainer.
Operator playbooks pulled straight from the client work. The frameworks below are the same ones we run on real engagements. Instant download. No drip sequence. Michael only emails when it matters.
Multi-locationSEO playbook
The architecture we run for SaVida Health (50+ clinics), The Facilities Group (23 brands), and Univision (multi-state MSP). Built for operators whose location pages can't collapse into thin-content penalties.
GA4 auditchecklist
The 37-item audit we run before we trust any GA4 install, ours or yours. Six sections, built-in scorecard, no Universal Analytics holdovers. The discipline that catches the 30 to 50 percent of conversions most installs silently drop.
Stack decisionassessment
WordPress, headless, hybrid, or custom? Take the 2-minute interactive assessment. Get a personalized recommendation with the reasoning behind it, the caveats specific to your answers, and a tailored writeup in your inbox. Twelve years of stack decisions, distilled into the framework we actually use on every new engagement.
We publish a new operator playbook every quarter. Working drafts: AEO content scoring, Google Ads offline conversion wiring, the agency-to-client transition runbook. If you want a specific one fast-tracked, tell us.