Most strategy decks die in week three. Ours ship in week three, signed, and run for twelve months against the same dashboard you saw on day one.
Compass is the planning surface we built. Every initiative scored impact-over-effort, sequenced by dependency, owned by a named senior, and tied to the KPI it's meant to move. Drag the timeline below. Click any block. Real planning happens before any code ships.
Every Strategy engagement at D1010 ends with the same four artifacts. Compass is the surface they live in. The work behind them is what you're paying for.
GSC, GA4, GBP, ad accounts, CRM, all live. We look at your numbers before we tell you anything. The audit ships in week three, written, signed, and unflinching about what's broken.
Every initiative goes on the matrix. The senior who scoped you draws the cut line. Quick wins get sequenced first, big bets get a month to derisk, fillers and avoid-quadrant work get killed in writing.
The roadmap above is the artifact. Every block has an owner, a budget, a dependency chain, and a KPI it must move. No initiative ships without a measurable thing changing on a dashboard you can see.
What moved, what didn't, what we're shipping next, and the seven-line judgment of why. Written by the same senior every month. The number you can take to your board, with the gap between attribution models explained in English.
Both started with a Track 01 Strategy engagement. The roadmap is what the senior delivered. The number is what came back twelve months later.
A national addiction-medicine network with great clinical ops and zero local visibility.
The audit found the SEO problem was a sequencing problem: location pages stamped before the entity graph existed. We rebuilt the schema first, then the pages, then the content. Eighteen months of work scoped on day one, sequenced by dependency, not by what was easy.
A private sporting club with a reputation problem masquerading as a marketing problem.
The strategy phase reframed the brief: not more leads, better leads. The roadmap killed three campaigns the prior agency had run for two years and put the budget into one luxury narrative property. Twelve months later: 278 qualified leads, 3.24% paid-to-member rate, +24% lift in lifetime value.
Strategy & Roadmapping starts in Track 01 and almost always continues into Track 04. The senior who scoped you keeps the seat. No second contract, no second discovery, no second team meeting you for the first time.
Fixed scope, fixed price, named senior. Six weeks. You leave with a Compass instance set up to your stack, the audit written and signed, the impact/effort matrix drawn, and the 12-month plan sequenced by dependency. Optional ending point. Most don't.
Same Compass, same senior, same roadmap, now executed against. Weekly sync, monthly written report, every initiative tied to a moving number. The strategy engagement was the planning. The retainer is the leverage. No re-pitching, no re-onboarding.
The shape of what we'll take is also the shape of what we won't. We've lost engagements over each of these. We're fine with that. Strategy work that doesn't survive the first month was never strategy.
No GSC, no GA4, no ad-account read access, no engagement. A roadmap built on stakeholder interviews and competitor screenshots is a wish list. We need the numbers before we write a sentence.
If a quick win is upstream-blocked, the dependency ships first. Compass blocks any downstream initiative from sequencing before its prerequisite, even if it'd make the gantt chart look prettier. Quick wins are real, but they're real after the foundations.
Every roadmap ends with a "stop doing this" section. If a campaign, page, or vendor hasn't earned its place, it doesn't survive the cut. Restraint is encoded in the deliverable. The "avoid quadrant" of the matrix isn't decorative.
The senior who scoped you in week one is the senior who writes the monthly report in month twelve. No rotating account managers, no offshore handoffs, no "your strategist is on PTO so here's a deck-template stand-in." The seat is named on day one.
What you're trying to move, what's in the way, and what you've already tried. Michael reads every inbound personally. If Strategy is the right entry point, we'll say so. If it isn't, we'll point you somewhere better.