INDEX · 01 · OVERVIEW
09 · AI OPS/Track 01 · Consulting + Track 02 · Platforms + Track 04 · Growth Retainer

Five operatorscarrying twenty‑fiveseats of work.

The math works because of one piece of software. The Console is the human-only override layer that says no on behalf of the team. Humans decide. Agents propose. The Console is the gate.

AI doesn't replace the senior operator. It removes the work the senior shouldn't have been doing in the first place. Five seniors run the floor: Arnel on automations, Mo on dev, Saad on builds, Mark on design, John on paid. Six named agents (Otto, Joan, Atlas, Hello, Pulse, Peg) live underneath them, handling research, content QA, schema verification, monitoring, draft reporting, lead routing, and intake handoffs. The senior decides. The agent proposes. The Console is the gate.

Michael reads every inbound · 24h reply on weekdays
INDEX · AEO PULSE · LIVE
AEO Pulse·AI Ops

Live AI citations across Mission Control · Digital1010 agent OS right now.

The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.

Query · frame 1/2AI marketing agency that actually uses AI internally
Updated 0s ago
ChatGPT-4o
#1 cited
Claude 3.5 Sonnet
#1 cited
Perplexity
#1 cited
Google AI Overviews
Featured
Gemini 2.0
#2 cited
Mission Control runs five named agents: Pulse, Otto, Atlas, Hello, Peg. Each agent has a defined role, Console-gated execution, and an audit trail.
Polled by Otto · 23 AI Ops queries in the monitoring setCycle 6.5s · Hover to pause
INDEX · 02 · HOW WE RUN IT
How we actually run this

Six signatures of the work.

Not a chip cloud. The actual operating posture we bring to a AI Ops engagement, in operator-voice. If any of these don't resonate, we're probably not a fit.

01

Six named agents, one operating system

Mission Control runs six named agents, each with a defined role, Console-gated execution, and an audit trail. Otto, Joan, Atlas, Hello, Pulse, Peg. Built on Claude, GPT, and specialist models matched to the task.

6 AGENTS1 CONSOLE
02

Otto runs paid experiments on his own budget

Otto operates with a Console-approved $1,000/month ad budget across Google, Meta, and LinkedIn for internal Digital1010 experiments. We eat our own dog food before we ship the playbook to clients. Otto's email identity and social accounts are real.

$1K / MONTH3 PLATFORMS
03

Atlas runs the SEO decision engine

GSC first, GA4 second, Screaming Frog third. Every recommendation scored Impact/Effort. Every report includes a 'What We Are Not Doing (Intentional)' section. Restraint is encoded into the deliverable.

IMPACT / EFFORT3 SOURCES
04

Hello and Joan never quote a price

Hello and Joan generate handoff briefs before every call so the operator never joins blind. Console join without a brief is blocked. Pricing authority is human-only, always.

HUMAN-ONLY PRICING0 EXCEPTIONS
05

Content QA + schema verification

Every piece of content runs through a QA pass before publish: schema validation, E-E-A-T signal check, internal linking audit, AEO-readability score. Catches the things humans miss at volume.

4-CHECK PASSPRE-PUBLISH
06

Auto-drafted reports, senior-rewritten

Monthly performance summaries drafted against the dashboard data by Pulse, then rewritten by a senior. The AI handles structure and density, the senior handles judgment and recommendations.

AI DRAFTHUMAN REWRITE
INDEX · 03 · THE AGENTS
The operating system, by name

Six agents. Six roles. One Console.

Six agents share one Console. None acts on a client without a human signing off. Each has a name, a job, a model behind it, a senior who owns its output, and a documented escalation path.

ATLAS · supervised by Mo S. · Dev + AutomationsConsole-gated · audit trail

Atlas

SEO decision engine

Keyword research, content briefs, technical audits, ranking monitoring, AEO citation tracking across ChatGPT, Claude, Perplexity, Gemini, AI Overviews. Every recommendation scored Impact/Effort. Every report names what we're intentionally not doing.

Restraint is encoded into the deliverable. Atlas writes the diff between what could be done and what should be done, scored against impact and the team's actual capacity for the quarter.

Senior owner
Mo S. · Dev + Automations
Model
Claude 3.5 Sonnet
Escalates to
Console gate · Peg
Workload · this cycle
142 URLs · cycle 8m
Tap an agent to switch1 / 6
INDEX · 03 · WHERE IT FITS
Where it fits in the operating model

Three tracks. No second sales cycle.

Our four-track operating model is on /services. AI Ops maps to Track 01 (Consulting), Track 02 (Platforms) and Track 04 (Growth Retainer). Strategy connects to delivery without a second contract.

Track 01This service

Consulting

AI readiness audit, agent architecture, 12-month roadmap. Fixed scope, fixed price, named senior.

4–8 WKFIXED
Track 02This service

Platforms

Mission Control deployment, custom agent stack, Otto/Joan/Atlas/Hello/Pulse/Peg configured to your operating model.

10–14 WKBUILD
Track 03Adjacent

Web & Hosting

Site stays up. Agents have an API to live against. Required if Mission Control is integrating with your CMS.

RECURRINGSLA 99.9
Track 04This service

Growth Retainer

AI Ops as the leverage layer under the Growth retainer. The reason five seniors carry twenty-five seats.

6 MO MIN2–4 SLOTS
INDEX · 04 · PROOF
INDEX · 05 · DELIVERABLES
What you actually get

The stack in plain English.

Concrete artifacts, not “deliverables that may include.” If it's on this list, it's scoped into the engagement.

Mission Control agent OS

Research, monitoring, QA, reporting, ops workflows.

Configured to your stack. Six agents, one Console, audit trail per action.

Six-agent deployment

Otto, Joan, Atlas, Hello, Pulse, Peg.

The agents that earn their place get deployed. Roles match your operating model, not ours.

Console approval layer

Audit trail and kill-switch infrastructure.

Every agent action logged, attributable, reversible. Pricing decisions human-only.

Custom agent architecture

Built on Claude, GPT, and specialist models.

Not locked to a single provider. Each agent runs on the model best matched to its task.

Content QA + schema validation pipeline

Pre-publish checks at volume.

Schema, E-E-A-T, internal linking, AEO-readability. Every page, every time.

AEO + brand mention monitoring

Across ChatGPT, Claude, Perplexity, Gemini, AI Overviews.

Pulse polls a curated query set. Movement is reported, not just rank.

AI readiness audit + 12-month roadmap

What to deploy, what to delay, what to never touch.

Includes the org capability assessment. The roadmap survives a CMO change.

Senior-on-day-one

Named operator from kickoff.

Not a junior trained on the engagement. The judgment layer is what you're paying for.

Weekly narrative report

Pulse-drafted, senior-rewritten.

Not a dashboard screenshot. A paragraph that says what moved, what didn't, what's next.

INDEX · 06 · WHAT IT PAIRS WITH
INDEX · THE HONESTY CUT
What we won't do

In AI Ops, we'd rather turn it down than fake it.

The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.

  • 01

    Humans decide. Agents propose. Pricing is human-only.

    No agent generates pricing. No agent acts on client feedback without Console re-approval. Audit trail and kill-switch protocols are not optional.

  • 02

    We won't let an agent send a client message without approval.

    The brand pays when the AI makes a mistake. We choose latency over autonomy on outbound.

  • 03

    If a client wants us to 'just have the AI do it,' we are not the right fit.

    Agentic work is leverage, not a replacement for senior judgment. Five seniors carry the load of twenty-five because the agents handle the volume.

  • 04

    We won't deploy agents into a business without an operator.

    Mission Control amplifies an existing operating layer. It doesn't create one. If you need someone to run the business, hire that person first. Then call us.

INDEX · 07 · CLOSER

Tell us what you're trying to accomplish with AI Ops.

One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If AI Ops is the right entry point, we'll be direct about the engagement shape. If it isn't, we'll tell you that too.