Enterprise stack,two brands,one platform.
Enterprise stack meets speed-to-market. Both, at once.
Bloomin' Brands needed enterprise-grade digital infrastructure that could operate at the corporate standard: WCAG 2.1 AA conformance on a cadence, Azure hosting, custom .NET architecture. While also moving fast enough to launch and iterate on test-market concepts like Outback & Carrabba's Express. The vendor had to do both inside the same engagement, not two separate ones.
- 01
Microsoft enterprise stack, not a templated CMS. Most agencies ship WordPress or Squarespace and call it a day.Sitefinity running on Azure with the compliance and security posture of a publicly-traded company is a different universe than “let's spin up WP Engine.” The vendor set that can actually deliver there is narrow. - 02
WCAG 2.1 AA conformance, not a certificate, enforced in the component library and validated on an annual audit cadence.A publicly-traded restaurant portfolio cannot afford a web-accessibility demand letter. Conformance patterns live in the Sitefinity component library so content editors cannot easily introduce violations, and the posture is maintained between audits as a named monthly service. - 03
Corporate procurement integration. Approved vendor status, certificate management, corporate Virtual Payables enrollment.A procurement team evaluating a vendor at this scale isn’t just reading the portfolio. They need a vendor that plugs into their existing processes with documented, repeatable handoffs. Most creative shops never clear that bar. - 04
Speed-to-market for test concepts, on the same team, without standing up a second vendor.Outback & Carrabba’s Express needed to ship inside a quarter for test-market validation. A different delivery speed from an enterprise Sitefinity build, but the same team had to own it so brand controls stayed consistent across the portfolio.
Enterprise build for one concept. Speed-to-market build for the other.
Custom-built on .NET Sitefinity with Microsoft Azure hosting. Architected for scalability, security, and compliance with corporate IT standards. WCAG 2.1 AA conformance enforced in the component library from day one.
Complete rebuild optimized for speed-to-market during the test-concept rollout. Full creative redesign, new content, and streamlined UX on Squarespace.
Food, lifestyle, and environment capture for use across the Aussie Grill website, campaigns, and brand assets. Shot to the Bloomin' portfolio's visual standard.
Copy, visuals, and creative assets aligned to each brand's positioning within the Bloomin' portfolio. Not cookie-cutter content; brand-specific voice per concept.
WCAG 2.1 AA conformance enforced in the component library, validated on an annual audit cadence, and maintained between audits as a dedicated monthly service line on the invoice. Not a certificate. A control.
We manage hosting, ADA updates, content changes, security compliance, and day-to-day digital presence for both brands. Corporate marketing brings the brief; we ship the execution.
Inside Bloomin's security, AP, and vendor approval processes.
Approved partner status.
Vetted through the Bloomin' Brands application-development approval process. Not a one-off vendor. A partner cleared to work against the corporate digital roadmap.
Direct coordination with Bloomin' Security.
SSL certificate rotations, security posture reviews, and compliance audits run through documented handoffs with the Bloomin' Brands Security team. Not a ticket queue; a working relationship.
Enrolled in corporate Accounts Payable.
Integrated with the Bloomin' Brands Virtual Payables system. Standard corporate-AP workflow, not a one-off invoice chase. A proof point for a procurement team evaluating “can this vendor actually plug into our stack.”
Ongoing conformance, not a one-time certificate.
Accessibility patterns enforced in the Sitefinity component library, not bolted on after an audit. Annual WCAG 2.1 AA audit cadence, template-scoped. Monthly ADA updates as a named line item on the invoice. Publicly-traded restaurant portfolios cannot afford a demand letter tied to a web violation, and ours have not gotten one.
Digital1010 delivered exactly what we needed. The team was reliable and client-focused, providing a creative, custom solution for both Aussie Grill and Outback & Carrabba's Express. Their team balanced strategy and execution seamlessly, giving us confidence that both performance and brand storytelling were in the right hands.
Eight concrete deliverables on the engagement line.
- 01Custom .NET Sitefinity enterprise build on Microsoft Azure
- 02WCAG 2.1 AA patterns enforced in the architecture, with monthly ADA updates as a named line item
- 03Multi-day production photography shoot across food, lifestyle, and environment
- 04Custom build for Outback & Carrabba's Express test-concept rollout
- 05Approved BBI application development partner
- 06Direct coordination with Bloomin' Brands corporate Security team
- 07Enrolled in Bloomin' Brands Virtual Payables and corporate AP integration
- 08Ongoing hosting, security monitoring, and digital presence management
The infrastructure runs. The relationship extended.
Enterprise-grade infrastructure, in production.
Aussie Grill runs on a fully custom enterprise platform with Azure hosting, WCAG 2.1 AA conformance on an annual audit cadence, and the reliability required for a corporate brand inside a publicly-traded portfolio.
Test-market concept launched on the same team.
Outback & Carrabba's Express launched with a fast, flexible custom build that supported the test-market rollout without spinning up a second vendor relationship.
Deployed on the Microsoft enterprise stack.
.NET Sitefinity running on Azure, not WordPress or Squarespace alone. Proof that the vendor set that can operate at corporate compliance level is narrow, and we're in it.
Multi-year operator relationship, not a one-off.
Engagement extended from project delivery into an ongoing operating relationship covering hosting, ADA updates, security coordination, and day-to-day digital presence for both brands.
Enterprise workneeds enterprise operators.
Most agencies can write copy and ship a CMS. A narrower set can operate on the Microsoft enterprise stack with WCAG 2.1 AA conformance, certificate management, security coordination, and corporate AP integration. That's the work we did for Bloomin' Brands, and it's why the engagement is still running.