Brand systems that convert. From small-batch CPG to national retail.
National and regional consumer brands, from small-batch CPG to multi-location retail. Brand systems that survive the handoff to production, headless commerce stacks matched to catalog scale, and location finders that actually route to a cart. The work sits at the intersection of brand and engineering, where most agencies drop one to pick up the other.
Website Design & Development award (American Advertising Awards). Brand system and e-commerce stack built from the brand up.
Read the full case studyEvery number below is from client-approved data. No composite ranges, no rounded-up claims, no engagements we can't name.
Custom WordPress + WooCommerce build for a family-owned specialty retailer in Jacksonville carrying the largest family-owned Tempur display in Florida. 2,500+ products with full variations across 15+ manufacturer brands, Hello Automations CRM, Authorize.Net + Acima financing at checkout, and continuous platform operation since 2020. Marketing program ran continuously through mid-2024.
A regional print shop asked us if we could move the needle on one keyword. We delivered a search monopoly across three state markets: Springfield MA, Western Massachusetts, and Connecticut. Six simultaneous #1 Google rankings, multiple #1 Bing rankings, and a 60% lift in inbound conversion requests inside 90 days. Engagement ran from July 2015 to early 2016.
The same thinking that runs our Retail · CPG engagements, written up. Long reads on the operational discipline behind the work.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
We rebuild two to four sites a year. One client at a time. Eight to ten weeks for the build, plus a week on location for photography. Here's the trigger criteria we use, the sequence we run, and what 'properly' looks like when the alternative is a sixty-thousand-dollar refresh that doesn't move the number.
Most agencies pick a stack and bend every problem to fit. We pick the stack that fits the problem. Sitefinity for enterprise corporate sites. Next.js for headless commerce. WordPress when the editor team needs it. The platform decision is the most important decision on the project.
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
**How businesses waste $10,000-$20,000 on surface-level fixes while ignoring the architectural problems that actually determine performance**
Marcus Chen believed his e-commerce site was secure. He paid for managed hosting advertised as "enterprise-grade security." He installed Wordfence. He kept his updates current, or so he believed. Then attackers stole 72 hours of customer payment data.
Your website redesign should be your biggest growth catalyst. Instead, it might become your most expensive business mistake.
E-commerce marketing has become increasingly expensive and competitive, with customer acquisition costs rising 60% over the past five years while conversion rates remain stubbornly low at 2-3% for most online stores. Retail brands often waste 50-70% of their digital marketing…
Facebook's declining organic reach and changing user demographics have forced businesses to reconsider their social media strategies. Companies that relied heavily on Facebook now face reduced engagement, higher advertising costs, and limited access to younger audiences who have…
National and regional consumer brands. Brand systems, headless commerce, location finders that convert. Stacks from WordPress and Shopify to Next.js headless builds.
Custom WordPress + WooCommerce when the editor team has to own the catalog day-to-day, headless Next.js when the math justifies it, Shopify when speed-to-market wins. Mattress Fit runs WooCommerce with 2,500+ products and full variations. Stack mapped to the operator, not the agency.
Color tokens, type scale, motion spec, component library, shipped as a real codebase any developer can build against, not a PDF that gets ignored in week three.
Real specialty retailers get product data from each manufacturer in a different format. FTP feed, raw spreadsheet, PDF data sheet, email attachment. We build the pipeline that normalizes them into clean WooCommerce or Shopify product data with proper variations, primary categories, and pricing logic.
Product pages that rank, PDP + PLP structure that compounds, faceted nav that doesn't explode the crawl budget. Mattress Fit indexes 2,500+ products with full size, firmness, and comfort-tier variation data.
The named case is the headline. Below it, a sample of the bench, cycling live so you see the breadth, not just the highlight reel. Click any tile for the project notes.
Website Design & Development award (American Advertising Awards). Brand system and e-commerce stack built from the brand up.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
Identity work without operational depth fails inside 18 months. The brand has to be downstream of an actual product.
The location finder is a conversion surface. If we're not building it as a closer, we're not building it.
Identity without a commerce stack doesn't pay back. We'd rather refer them than take an engagement that won't deliver.
Retail · CPG isn't the whole story. If your problem sits in one of the other seven, each has its own hub with receipts, playbook, and named clients.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Retail · CPG is a fit, we'll be direct about the shape of the engagement. If it isn't, we'll tell you that too.