Ian Hurley was launching a new family-law practice in Jacksonville. No website, no ads, no online presence. In a market where potential clients Google “divorce attorney near me” at the worst moment of their lives, a new firm starts invisible. He came to Digital1010 with one ask: build everything.
Attorney profile, practice-area pages, consultation form, blog, mobile-optimized. A property Ian owned, not a template tied to a vendor.
Jacksonville family-law keyword coverage. Practice-area structure, local schema, Google Business Profile optimization. Compounding asset from day one.
High-intent Search ads capturing queries while organic built. The deliberate parallel: ads pay for today, SEO pays for everything after.
Automated intake, lead routing, and attribution that connect every ad click back to the inquiry it generated. Ian's team sees which campaigns drive which calls. No lead slips through the follow-up cracks.
Website, Ads account, Search Console, GBP. Every asset registered to the firm, not the agency. Ten years of data compounding to an asset he owns.
Weekly checklists and updates as things change. Monthly reports layer the numbers. Quarterly strategy reviews go deep on what to shift. Same cadence for a decade.
A retained family-law client is typically worth $3,000 – $5,000 in fees per industry data. At a conservative 20% phone-to-client close rate applied to the 3,271 tracked calls, that's roughly 654 retained clients. Our job is to deliver credible, high-intent leads. The client's team handles consultation and closing.
High-intent search against Jacksonville family-law queries: “divorce attorney jacksonville,” “family lawyer jacksonville fl,” “military divorce attorney florida.” The backbone of the account for ten years.
4.29% click-through in an industry where 2% reads as healthy.
Geographic display + search blanketing Jacksonville's home county. Built for visibility and brand recognition in a market where trust is a prerequisite for the call.
2.8 million impressions in Duval County alone. When someone in Jacksonville thinks “family law,” this is the name they’ve already seen.
Google's AI-driven Performance Max campaign, deployed after ten years of first-party conversion data was available to train against. Immediately the most efficient lead source in the account.
$62.79 per lead. 62% lower than the ten-year legacy search baseline. This efficiency does not exist without the decade of conversion history PMax learned from.
Working with Digital1010 was a seamless experience. The new website perfectly reflects our commitment to the community and has already helped us connect with more local customers.
Performance Max launched at $62.79 per lead not because we got lucky. It had ten years of verified phone-call and form-submission data to learn from. A new account would need two to three years to reach equivalent signal density. Agencies that churn clients every 18 months never produce this asset.
Enhanced CPC, Smart Bidding, responsive search ads, Performance Max. We deployed each transition with confidence because we already understood the account deeply. New capabilities weren't experiments; they were the next step in a plan that had been compounding since 2014.
Year 1–6: search campaigns built the foundation. Year 6–10: local campaigns expanded Duval coverage. Year 10+: Performance Max optimized efficiency. Each phase built on the last. The cost-per-lead curve hasn't flattened; it's still bending downward.
No website, no ads, no presence. First engagement kicked off the same month.
Responsive website shipped. Google Ads Family Law Search launched in parallel. First calls tracked inside 60 days.
Family Law Search ran as the backbone. SEO and GBP caught up. CTR held above the 2% industry benchmark.
Second campaign blanketed Jacksonville's home county. 2.8M impressions in the window ahead.
Ten years of conversion history trained PMax from day one. $62.79 cost-per-lead landed in month one.
Ian launched his practice from zero in October 2014. Today the firm has received over 3,271 phone calls from potential clients, generated nearly 2,000 tracked conversions, and built 3.24 million impressions of brand visibility across Jacksonville on $291K of total ad spend. What happens after the phone rings is up to the client. He has kept us for over a decade.