Twelve years managing Google Ads. Google Premier Partner since 2014. $15M+ in managed media across hundreds of accounts. Senior-led, no rotating account managers.
Our Senior Paid Ops lead owns every account end-to-end: strategy, structure, sign-off. Internal AI tools surface drafts, audits, anomaly detection, and reporting density, but every recommendation, every push, every budget shift is human-gated. The leverage is real. The judgment is senior. That's the whole posture.
Five platforms, one operator view. Numbers below are real engagement data, cycled through a sample of campaigns currently in-flight under the Otto + senior pairing. Pricing decisions remain human-only. Otto cannot touch a budget without Console approval.
Not a chip cloud. The actual operating posture we bring to a Paid Media engagement, in operator-voice. If any of these don't resonate, we're probably not a fit.
Twelve years managing Google Ads. Google Premier Partner since 2014. $15M+ in managed media, hundreds of accounts, hundreds of restructures, every failure mode seen first-hand. The kind of pattern recognition you can't buy with a certification, only earn with reps.
No pod model. No junior account manager translating between you and the senior. Our Senior Paid Ops lead is the sole point of contact and the sole decision-maker on the account. Every recommendation has a senior's name on it. Every push has senior approval.
Three to six creative variants per active campaign every Monday. Internal tools draft and queue. The senior chooses what ships. Losers killed inside two weeks. We learn at the speed of the audience, not the speed of an agency calendar.
We don't take Meta's word for the ROAS. Every campaign feeds a CRM-side attribution model: enhanced conversions, offline conversion uploads, server-side events where it matters. The number we report is the number you can defend to a CFO.
No tool moves a dollar. Budget shifts of any size require senior approval. Pricing decisions, contract terms, and pause/kill calls are senior judgment, full stop. Tools propose; John pulls the trigger.
Drafted against the dashboard data, rewritten by the senior for judgment. You get a paragraph that says what moved, what didn't, what we changed, and what we're shipping next week. Numbers underneath, not on top.
We also build internal AI tools to pressure-test our own work. They draft variants, run audits, model attribution, watch spend curves, and densify reporting. Every output is reviewed by the senior. None of them touches a budget, pauses a campaign, or ships a creative without his approval.
Drafts ad copy and structures campaign skeletons. Queues 3–6 creative variants per active campaign every Monday for the senior to review. Otto cannot push to live, cannot move a budget, cannot pause a campaign. Every variant John ships has been pre-tested internally before it hits a client account.
Otto is a drafting tool, not an autonomous operator. The variant volume is what makes the weekly cycle possible. Judgment on which variants ship lives entirely with John.
Our four-track operating model is on /services. Paid Media maps to Track 01 (Consulting) and Track 04 (Growth Retainer). Strategy connects to delivery without a second contract.
AI readiness audit, agent architecture, 12-month roadmap. Fixed scope, fixed price, named senior.
Mission Control deployment, custom agent stack, Otto/Joan/Atlas/Hello/Pulse/Peg configured to your operating model.
Site stays up. Agents have an API to live against. Required if Mission Control is integrating with your CMS.
AI Ops as the leverage layer under the Growth retainer. The reason five seniors carry twenty-five seats.
Engagements where this service was the primary lever, not a side note. Numbers published, names attached.
A facilities-management client with a previous agency reporting 1,200 conversions at $30 each. Sales saw none of it. We rebuilt the measurement stack, then the campaigns. Over five months, cost per qualified lead fell from ~$400 to a sustainable $132 while real leads rose to 38/month from 14.
A new family-law practice launching in Jacksonville with no website, no ads, and no digital footprint. Ten-plus years later, 3,271 phone calls, 1,965 conversions, 3.24 million impressions of brand visibility across Duval County, and a Performance Max campaign running at $62.79 per lead. That efficiency only exists because of ten years of compounded conversion data.
Concrete artifacts, not “deliverables that may include.” If it's on this list, it's scoped into the engagement.
First deliverable on every engagement. Includes a "stop spending here" section. Has cost prospects engagements before. We're fine with that.
3–6 creative variants drafted per campaign per Monday. Senior reads, edits, signs. Console releases to live. Losers killed inside 14 days.
Joan's CRM-side truth instead of platform-only ROAS. The number you can defend to a CFO, not the number Meta wants you to read.
Versioned, attributable, A/B tested. Winners promoted, losers documented. The library grows with the engagement instead of starting from scratch every quarter.
Quality Score isn't an accident. We test the page-to-ad pairing on every variant cycle. Page builds handed off to the web track when needed.
Every budget shift, pause, kill, or relaunch flows through Peg. Senior sign-off, audit-trailed, reversible. Pricing decisions human-only, always.
Auto-pause triggers (CPA blowouts, audience saturation, bid runaways) escalate to a senior inside 15 minutes. We don't hear about a $40K runaway on the Friday report.
Not a junior trained on the engagement. The judgment layer is what you're paying for. Otto handles the volume.
Not a dashboard screenshot. A paragraph that says what moved, what we changed, and what's shipping next week. Numbers underneath.
Most engagements span two or three service lines. These are the ones Paid Media usually rides alongside, because the work compounds when they share an operator.
Lead routing, SLA enforcement, HIPAA-aware intake, offline conversions, multi-CRM. One lead, one record, everywhere.
Weekly written reports, not dashboards. What moved, what didn't, what's next. A number you can bet a P&L on.
Sitefinity, WordPress, Next.js, .NET, or Squarespace. The right stack for the problem. AI primitives wired in from day one.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
No agent moves a dollar. No agent pauses, kills, or relaunches a campaign without Console re-approval. Audit trail and kill-switch protocols are not optional.
Meta's ROAS is Meta's opinion. Google's is Google's. The number we report is the CRM-side, first-party number you can defend to a CFO. If the platforms disagree with our model, we'll show you both and explain the gap.
Every audit ships with a "stop spending here" section. If a campaign hasn't earned its place inside 90 days, it doesn't get to keep running. Restraint is encoded into the deliverable.
If your CRM and your ad accounts can't talk to each other, that's the first build. Otherwise we're just optimizing toward a fiction. We'll do that work or hand it off to the platforms track. We won't skip it.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Paid Media is the right entry point, we'll be direct about the engagement shape. If it isn't, we'll tell you that too.