01
Closed-loop attribution graph
GA4, GSC, GBP, ad platforms, CRM, and call tracking stitched together. One graph, one source of truth. Strategy connects to tasks, tasks to URLs, URLs to leads, leads to revenue.
08 · ANALYTICS/Track 01 · Consulting + Track 04 · Growth Retainer
Narrative reporting
Weekly written reports, not dashboards. What moved, what didn't, what's next. A number you can bet a P&L on.
Most reporting is a screenshot of a dashboard with no interpretation, no recommendation, and no accountability. Ours is a written narrative every week: what changed, why, what we're doing about it, and what number to expect next week. Dashboards are the source data, not the output.
Michael reads every inbound · 24h reply on weekdays
How we actually run this
Six signatures of the work.
Not a chip cloud. The actual operating posture we bring to a Analytics engagement, in operator-voice. If any of these don't resonate, we're probably not a fit.
02
Orbit dashboards live week one
No setup quarter, no missing baseline. The dashboards are running before the engagement starts producing content, so we can measure delta against a real baseline instead of a guess.
03
Written weekly + monthly + QBR
Weekly status (what moved, what didn't, what's next). Monthly performance summary with narrative interpretation. Quarterly business review with the operator on the line. Three cadences, three audiences.
04
AI-narrated where the data is dense
Mission Control drafts the summary against the dashboard data, then a senior reviews and rewrites. The AI handles the volume, the senior handles the judgment. The narrator persona is consistent month over month.
05
P&L-accountable metrics
We optimize against revenue and pipeline, not against clicks or impressions. The metrics in the report are the metrics in the operating agreement.
06
Banned phrases, codified
The Reporting Narrator persona has a written banned-phrase list. No 'leverage' as a verb. No 'synergy.' No 'holistic approach.' No 'in today's digital landscape.' If a sentence reads like a LinkedIn post, it doesn't ship.
Where it fits in the operating model
Two tracks. No second sales cycle.
Our four-track operating model is on /services. Analytics maps to Track 01 (Consulting) and Track 04 (Growth Retainer). Strategy connects to delivery without a second contract.
Track 01This service
Consulting
AI readiness audit, agent architecture, 12-month roadmap. Fixed scope, fixed price, named senior.
4–8 WKFIXED
Track 02Adjacent
Platforms
Mission Control deployment, custom agent stack, Otto/Joan/Atlas/Hello/Pulse/Peg configured to your operating model.
10–14 WKBUILD
Track 03Adjacent
Web & Hosting
Site stays up. Agents have an API to live against. Required if Mission Control is integrating with your CMS.
RECURRINGSLA 99.9
Track 04This service
Growth Retainer
AI Ops as the leverage layer under the Growth retainer. The reason five seniors carry twenty-five seats.
6 MO MIN2–4 SLOTS
Where this service paid out
Three cases where Analytics carried.
Engagements where this service was the primary lever, not a side note. Numbers published, names attached.
HealthcareAddiction treatment
SaVida Health
Industry CTR on #1 organic positions dropped 32% when Google rolled out AI Overviews. SaVida's organic lead volume grew +9% YoY through the same window. A four-tier content model built for queries AI Overviews can't answer, across 50+ addiction-treatment clinics.
+9%
Leads YoY through AIO collapse
Facilities ManagementCommercial janitorial, landscaping, maintenance
RNA Facilities Management
A facilities-management client with a previous agency reporting 1,200 conversions at $30 each. Sales saw none of it. We rebuilt the measurement stack, then the campaigns. Over five months, cost per qualified lead fell from ~$400 to a sustainable $132 while real leads rose to 38/month from 14.
−67%
Cost per qualified lead
Real EstateLuxury residential community
The Ford Field & River Club
18-month engagement at The Ford Field & River Club (formerly The Ford Plantation), a 1,800-acre luxury residential community in Richmond Hill, Georgia. Lifestyle-first positioning, quarterly content program, 12-month lead nurture across extended buyer cycles, and targeted paid media against qualified high-net-worth prospects. 312% increase in qualified inquiries, $47M in documented sales attribution, and a cost per qualified lead that fell from $1,247 to $312.
$47M
Attributed sales across 18 months
What you actually get
The stack in plain English.
Concrete artifacts, not “deliverables that may include.” If it's on this list, it's scoped into the engagement.
Attribution graph across GA4, GSC, GBP, CRM, calls
One source of truth, stitched.
Orbit dashboards from week one
No setup quarter, no missing baseline.
Weekly written status reports
What moved, what didn't, what's next.
Monthly performance summary
Narrative interpretation, not a chart dump. Approval marker required: 'Status · Approved v1 · Client-ready'.
Quarterly business reviews
Operator on the line, strategic re-scope.
Goal snapshots + period-over-period comparisons
Track progress against the original commitment.
'What We Are Not Doing (Intentional)' section
Every report includes a list of what we deliberately skipped. Restraint is the work.
AEO Pulse·Analytics
Live AI citations across Reporting Narrator · Digital1010 monthly pipeline right now.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
Query · frame 1/2“marketing report that is not a dashboard screenshot”
Updated 0s agoChatGPT-4o
#1 cited
Claude 3.5 Sonnet
#2 cited
Perplexity
#1 cited
Google AI Overviews
Featured
Gemini 2.0
#3 cited
Monthly Performance Pipeline live for Digital1010 + Univision. GA4 + GSC pull → snapshot → narrator → reviewed by senior. Approval marker required.
Polled by Otto · 17 Analytics queries in the monitoring setCycle 6.5s · Hover to pause
How services compound
Analytics pairs with three others.
Most engagements span two or three service lines. These are the ones Analytics usually rides alongside, because the work compounds when they share an operator.
04 · SEO & AEOService line
This is the dashboard your SEO actually runs on.
Every other agency sells you SEO as a service. We sell it as software.
Track 01 + Track 04See the service
05 · PAID MEDIAService line
Twelve years. $15M+ in spend. Senior-led.
Twelve years managing Google Ads. Google Premier Partner since 2014. $15M+ in managed media across hundreds of accounts. Senior-led, no rotating account managers.
Track 01 + Track 04See the service
09 · AI OPSService line
Five operators carrying twenty‑five seats of work.
The math works because of one piece of software. The Console is the human-only override layer that says no on behalf of the team. Humans decide. Agents propose. The Console is the gate.
Track 01 + Track 02 + Track 04See the service
What we won't do
In Analytics, we'd rather turn it down than fake it.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
- 01
If everything is fine, the report says so and stays short.
We don't pad. We don't include vanity metrics. If a metric is in the report, it is in the operating agreement.
- 02
We don't ship dashboards as the deliverable.
Dashboards describe what happened. They don't tell you what to do. The narrative IS the report. The chart is the citation.
- 03
Every report includes a 'What We Are Not Doing (Intentional)' section.
Restraint is the work. If a page is fine, we say so. If a metric is moving the wrong way, we say that too.
Tell us what you're trying to accomplish with Analytics.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Analytics is the right entry point, we'll be direct about the engagement shape. If it isn't, we'll tell you that too.