INDEX · OVERVIEW
ABOUT: DIGITAL1010/No juniors. No offshoring. No handoff./Est. 2014

Small by design.Senior by default.

Twelve years, five full-time seniors, and a flex bench of specialists who jump in when the work calls for it.There is no junior-staff handoff. No offshore production team passing your strategy through three inboxes. The person scoping your engagement is writing the code, running the media, and on the call when a number moves.
01 · Tenure
12YRS
Years in business
Founded in Jacksonville, 2014. Still independent.
02 · Served
213
Businesses served
Websites, growth retainers, consulting, automation, and hosting engagements over twelve years.
03 · Recognized
5
Industry awards
Including two ADDYs: one gold, one silver.
04 · Team
5+FLEX
Full-time seniors
Plus specialists who rotate in when needed.
05 · Verticals
7
Industries we work in
Healthcare, Facilities Management, Legal, MSP, Hospitality, Retail/CPG, Travel.
INDEX · FOUNDER
Michael Saad, founder of Digital1010
Founder
MICHAEL SAAD · CHIEF STRATEGY OFFICEREST. 2014
How we got here

Marketing done the long way around.

Digital1010 was founded by Michael Saad in 2014, after a decade spent moving up through financial services and field marketing, then into the home office as an agency-side account manager for nearly five years. That last stretch is where the shop came from: learning how to actually manage clients, run accounts, and operate an agency from the inside. Every stop before it taught him something different: how large enterprises make decisions, how national brand programs execute in local markets, and what a well-run account feels like from both sides of the table.

What he kept noticing, once he had seen enough of them: most agencies were billing for hours, not for outcomes. Clients were paying for decks and status meetings while the actual work (the code, the pages, the media buys) was passed down to juniors or offshore shops the client never met.

“Build a shop that sells outcomes, not hours. Keep it small. Do the work yourself. Tell the truth about what's happening.”

That was the pitch in 2014. Twelve years later, it is still the pitch. Every engagement is sized to what the client needs to accomplish, not to how many retainers a growth deck projects. When we take on a project, we treat your business like it is ours.

INDEX · OPERATING PRINCIPLES
How we operate

Four rules we won't break, even for a bigger check.

RULE 01
No junior handoff.

The person who sells the work delivers the work. Strategy does not get handed to an account manager and then to a production pod. The people writing, coding, and buying media are senior and named.

RULE 02
Two to four Growth clients per quarter.

Attention is the product, and we cap the roster on purpose. Every engagement is priced against an outcome or on fixed scope. Never billable hours. You pay for the work, not the overhead of us juggling ten others.

RULE 03
Eight industries. Not eighty.

We take work in the eight verticals where the playbooks, the relationships, and the muscle memory already exist. Outside those, we turn the engagement down. Starting from zero is a tax we refuse to charge.

RULE 04
Bad news first.

Weekly checklists and real-time updates as things change. Monthly reports. Quarterly strategy reviews. If something is underperforming you find out from us, not from a dashboard at the end of the quarter. If a tactic isn't working, we kill it. If we were wrong about a strategy, we say so in writing.

INDEX · TEAM
The full-time roster

Six seniors. No layers. No handoffs.

Everyone on this list does the work. When you engage us, these are the names on the call, on the git commits, in the ad accounts, and on the reports. A rotating bench of specialists (photography, motion graphics, copy, paid social) joins when a project calls for it, never as a substitute for the core team.
Michael Saad
Michael Saad
Founder · Chief Strategy Officer
12 YRS · FOUNDING
Mark
Mark
UX/UI & Creative Director
BRAND · DESIGN · UX
Saad Anwar
Saad Anwar
Development Director
NEXT.JS · WP · SUPABASE
Mo
Mo
PHP Developer
WP · CUSTOM BUILDS
Arnel
Arnel
Automations Manager
CRM · INTEGRATIONS · AI
J
John
Marketing Manager
MEDIA · CAMPAIGNS

Flex bench: photographers, motion graphics designers, copywriters, and paid social specialists we've worked with for years. They rotate in for specific phases (a shoot, a product launch, a video series) and rotate out. Never used to dilute the core team's involvement.

INDEX · AWARDS
Industry recognition

Five industry awards. Two that actually mattered.

Awards aren't how we measure the work. Client outcomes are. But when the American Advertising Awards put a Gold and a Silver ADDY on the shelf (Gold for LINKS Magazine and Silver for Nutropia, both for website design and development) we took the call. The peer review behind those two feels different from everything else.

Both were past engagements; neither is a current client. We include them because the craft still holds up, and because that kind of recognition is scarce. The other three (regional industry nods and design recognitions) we're grateful for. We don't lead with them. The SaVida case study, the 71% cost-per-lead reduction for a facilities management client, and twelve years of client renewals carry more signal than any trophy shelf.

American Advertising Awards: ADDY
GOLD ADDY
Website Design & Development
for LINKS Magazine · American Advertising Awards
SILVER ADDY
Website Design & Development
for Nutropia · American Advertising Awards
INDEX · THE RECEIPTS
A decade of receipts

Eight industries. Twelve years. One operating system across every single business.

The live board below cycles through one featured receipt per vertical. Hover any tile to hold the card. Click to land directly on the case.

Live board·124businesses·8 verticals · cycling receipts
All cases →
INDEX · VERTICALS
Who we serve

Eight industries we know cold.

Domain knowledge compounds. We turn down engagements outside these categories not because we can't figure them out. Because starting from zero is a tax on the client that we refuse to charge.
01 · HEALTHCARE

Healthcare groups

Compliance is the floor, not the ceiling.

Multi-location clinical networks. HIPAA-aware content, careful lead handling, medical E-E-A-T. Where the SaVida work lives.

HIPAA-safe intakeMulti-clinic SEOMedical E-E-A-TClosed-loop attribution
Featured
SaVida Health
+277%

Organic clicks YoY. Non-brand carried 100% of the growth through AI Overviews.

INDEX · AI NATIVE
How we run the shop

AI-native, on purpose. Not because it's on the deck.

“AI-native” gets used a lot right now and usually means nothing. Here is what it means for us: we built and run the tools ourselves. Orbit is our proprietary multi-tenant SEO platform, running on Next.js, Supabase, and DigitalOcean. Mission Control is our internal AI agent operating system. It handles research, monitoring, reporting, and ops work across the entire client roster.

We use Claude, ChatGPT, and a rotating bench of specialized models every day, matched to the task. This is not about replacing people. It is the opposite. AI gives five senior humans the leverage of twenty-five, which is why we can keep the team small on purpose and still deliver more strategic depth than a traditional agency twice our size.

ORBIT
Proprietary SEO platform.Multi-tenant. Real-time rank tracking, content pipelines, attribution, client portals.
NEXT · SUPABASE
MISSION CTRL
Internal AI agent OS.Handles research, monitoring, reporting, and ops work across the client roster.
INTERNAL
OTTO
Automation platform.CRM integrations, lead routing, attribution pixels, nurturing sequences, HIPAA-aware handling.
CLIENT-FACING
MODELS
Claude, ChatGPT, and a rotating bench.Matched to task. Not a single-model shop. Best tool for the job, always.
DAILY USE
INDEX · WHAT THE WORK DOES
Proof, not prose

Sixty-seven percent off a facilities management client's cost per lead.

The result we care about is the one that lands on the finance team's desk. Not impressions. Not engaged views. Not a screenshot of a platform dashboard. A line on the P&L with a name, a date, and a number that survives audit.

Not every quarter looks like this one. We say so when it doesn't, in the same weekly report. Honest framing is what makes the wins worth showing.

Read case studies →
CPL REDUCTION
−67%
Facilities management
$400 to $132 per qualified lead. Sustained five months on the same ad budget.
BRANDS UNIFIED
12+
Acquired brands, one roof
Migrated onto a single digital presence without breaking local SEO.
Let's talk

Talk to Michael.

Not an assistant. Not a form that routes to an SDR. Michael reads every inbound and replies within 24 hours on weekdays. If what you're building is a fit, he'll say so. If it's not, he'll tell you that too, and point you to someone better suited.

Michael Saad · Founder & Chief Strategy Officer
Start a conversation →