Signature 01
State bar compliance
Every headline, testimonial, and case result cleared against the advertising rules of the jurisdiction you practice in. Florida Bar is a different animal from California Bar; we know which is which.
03 · LEGAL/Deep by choice. Eight industries total./Built in Jacksonville, FL
Law firms
The full marketing operation for law firms. Attributed to closed cases. Bar-compliant by default.
Paid, organic, and intake, run as one operation with closed-loop attribution back into the case management system. Practice-area depth on the SEO side. Performance Max with offline conversion uploads on the paid side. Intake routed by case value through Hello Automations. Every headline, testimonial, and case result cleared against the bar advertising rules of the jurisdiction you practice in.
Michael reads every inbound · 24h reply on weekdays
Featured case
904 Family Law
3,271
Phone calls generated across 10+ years of Google Ads + SEO. Performance Max launched at $62.79 CPL.
Read the full case studyShipped work
One case study, numbers published.
Every number below is from client-approved data. No composite ranges, no rounded-up claims, no engagements we can't name.
Field notes on this vertical
21 insights on how we work here.
The same thinking that runs our Legal engagements, written up. Long reads on the operational discipline behind the work.
OPS2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 min · Read →
AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 min · Read →
GROWTH2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 min · Read →
PLATFORM2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 min · Read →
PLATFORM2026-03-13
Nine website mistakes I keep finding inside audits I'd rather not run.
After about a thousand site audits, the same nine operational mistakes show up everywhere. They don't show up in agency redesign pitches, because none of them are visible to the eye. Each one quietly bleeds revenue.
12 min · Read →
GROWTH2026-03-06
Your website isn't broken. Your attribution is.
Most 'my site doesn't convert' complaints aren't a conversion problem. They're a measurement problem. Here's how we audit it, what we usually find, and why the fix almost never starts with a redesign.
11 min · Read →
PLATFORM2026-02-27
When to actually redesign a website. And what eight to ten weeks of doing it properly looks like.
We rebuild two to four sites a year. One client at a time. Eight to ten weeks for the build, plus a week on location for photography. Here's the trigger criteria we use, the sequence we run, and what 'properly' looks like when the alternative is a sixty-thousand-dollar refresh that doesn't move the number.
13 min · Read →
PLATFORM2026-02-20
Custom websites versus templated ones. The stack decision is the engineering decision.
Most agencies pick a stack and bend every problem to fit. We pick the stack that fits the problem. Sitefinity for enterprise corporate sites. Next.js for headless commerce. WordPress when the editor team needs it. The platform decision is the most important decision on the project.
12 min · Read →
GROWTH2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 min · Read →
GROWTH2026-01-30
Law firm PPC. The operational guide we wish we'd had ten years ago.
Most law firms running paid search are paying $180-260 per lead in markets where $62 is achievable. The gap is not about clever bidding. It's about offline conversion attribution, asset-group structure by practice area, and intake operations that don't leak the leads paid is producing. Here's the operational version of how we run it.
15 min · Read →
AEO2026-01-23
Law firm SEO that works in the AI search era. Practice-area depth as the ranking lever.
Most law firm SEO programs are still running 2018 playbooks against a 2026 search engine. AI Overviews changed the local pack, AEO citations changed long-tail intent capture, and practice-area architecture became the deciding factor between firms that rank and firms that pay for ads forever. Here's the work that actually moves the needle now.
13 min · Read →
GROWTH2026-01-16
Law firm marketing strategies that actually move cases through the door.
Most law firm marketing is theater. The same six tactics, the same forty agencies selling them, the same flat case counts. Here's what we run for a Jacksonville family law practice that books cost-per-lead at $62 while the state average sits north of $180.
13 min · Read →
GROWTH2026-01-09
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance. Field notes from Digital1010's ongoing work.
29 min · Read →
GROWTH2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 min · Read →
AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 min · Read →
GROWTH2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
How businesses waste $20,000+ on agency builds that require complete SEO reconstruction before they can actually compete.
37 min · Read →
PLATFORM2025-11-14
Why Your WordPress Website Is Still Slow After Optimization (And What Enterprise Sites Actually Need)
**How businesses waste $10,000-$20,000 on surface-level fixes while ignoring the architectural problems that actually determine performance**
29 min · Read →
GROWTH2025-11-07
Your WordPress Site Is Being Targeted: The 2025 Security Crisis Costing Businesses Six Figures
Marcus Chen believed his e-commerce site was secure. He paid for managed hosting advertised as "enterprise-grade security." He installed Wordfence. He kept his updates current, or so he believed. Then attackers stole 72 hours of customer payment data.
25 min · Read →
PLATFORM2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works in 2025)
Your WordPress site ranks on page one. Your Core Web Vitals are passing. Your content is comprehensive and well-optimized. Yet your organic traffic has declined 15-30% over the past six months.
14 min · Read →
GROWTH2025-09-19
Why seven out of ten website redesigns fail, and how to guarantee yours succeeds
Your website redesign should be your biggest growth catalyst. Instead, it might become your most expensive business mistake.
9 min · Read →
GROWTH2025-04-12
Three essential PPC strategies for law firms
Pay-per-click advertising has become essential for law firm growth, with legal services representing one of the most competitive and expensive sectors in digital advertising. The average cost-per-click for legal keywords ranges from $50 to $500, making strategic PPC management…
7 min · Read →
How we work this vertical
Four signatures of the work.
Performance Max paid programs with offline conversion attribution, practice-area SEO and AEO, intake automation routed by case value, and bar-compliant copy. The full marketing operation, attributed to closed cases.
Signature 02
Practice-area depth
Family law doesn't get one page; it gets the stack: contested divorce, uncontested, military divorce, modification, paternity, each with its own pillar + cluster structure ranking for its own query set.
Signature 03
Case-result disclosure
Every result carries the state-bar-mandated disclaimer. We don't quote settlements as ad copy; we source them to the case with the appropriate caveat attached.
Signature 04
Intake routing by case value
Leads don't get handed to the first attorney who picks up. Routing rules by case type, fee structure, conflict check, and bandwidth, applied before the lead gets the first callback.
The bench behind the cases
4+ engagements in Legal.
The named case is the headline. Below it, a sample of the bench, cycling live so you see the breadth, not just the highlight reel. Click any tile for the project notes.
Anchor · LegalFeatured case
3,271
904 Family Law
Phone calls generated across 10+ years of Google Ads + SEO. Performance Max launched at $62.79 CPL.
AEO Pulse·Legal
Live AI citations across our legal practice right now.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. Numbers below are real engagement data, cycled through a sample of the queries we track for this account.
Query · frame 1/3“can my husband empty the bank account before divorce in Florida”
Updated 0s agoChatGPT-4o
#2 cited
Claude 3.5 Sonnet
#1 cited
Perplexity
#1 cited
Google AI Overviews
Featured
Gemini 2.0
#3 cited
Citation: 904 Family Law · State-bar-compliant content with named attorneys. Decade of conversion data feeding Performance Max at $62.79 CPL in year ten.
Polled by Otto · 31 Legal queries in the monitoring setCycle 6.5s · Hover to pause
What we won't do
In Legal, we'd rather turn it down than fake it.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
- 01
We don't run case-result quotes as ad copy without the state-bar disclaimer attached.
Florida Bar, California Bar, every state has different rules. Skipping the disclaimer is how firms get suspended.
- 02
We don't promise lead volume in a regulated category.
Volume is downstream of compliance. We'd rather under-promise than ship something that triggers a bar complaint.
- 03
We refuse to buy review aggregation services that violate state-bar rules.
Some agencies sell 'reputation management' that's plainly against the rules. Easy to spot, easy to refuse.
- 04
We've never given legal a public services page until now.
Ten years of legal work and this is the first time we've framed it publicly. It took building the operating model to know what to claim.
Not what you came for?
Seven other verticals we know cold.
Legal isn't the whole story. If your problem sits in one of the other seven, each has its own hub with receipts, playbook, and named clients.
01 · HEALTHCARE
Healthcare
Featured · SaVida Health · +277%
02 · FACILITIES MGMT
Facilities
Featured · TFG · RNA Facilities · 190 leads
04 · MSP
Managed Service
Featured · Univision Computers · Foundation
05 · HOSPITALITY
Hospitality
Featured · Aussie Grill · Bloomin' Brands · .NET
06 · RETAIL / CPG
Retail · CPG
Featured · Nutropia · Silver ADDY
07 · TRAVEL & DESTINATION
Travel
Featured · Wekiva Island · 3 YR
08 · REAL ESTATE
Real Estate
Featured · The Ford Field & River Club · $47M
Tell us what you're trying to accomplish in Legal.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If Legal is a fit, we'll be direct about the shape of the engagement. If it isn't, we'll tell you that too.