Every other agency sells you SEO as a service. We sell it as software.
Orbit is the SEO command center we built, not a Looker board, not a Google Sheet, not a monthly PDF. Twelve tabs, live data from GSC and the AI engines, scoped to every client we run. SEO & AEO is the service. Orbit is the artifact you pay for.
Twelve tabs. One operator. No spreadsheets in between.
Old SEO firms built dashboards. We built an operating system. Each tab below is a real surface in Orbit, scoped to every client we run, polled on a schedule a human cannot keep.
Crawlability → Technical → On-Page → Content → Internal Linking, scored by impact. The hierarchy is locked. Atlas refuses to recommend rewriting top-3 pages without evidence and refuses to chase Core Web Vitals perfection without impact. Restraint is a feature.
GSC first, GA4 second, Screaming Frog third. Page-1 watch and decline alerts go to the operating dashboard before the client sees them. Every page knows where it ranks, why, and what's adjacent.
New, lost, toxic, and follow vs nofollow tracked weekly. Risk surfaces before Google penalizes for it. We don't build links, we watch the ones you have, and we tell you which ones to disavow before they cost you.
The keywords your three closest competitors rank for that you don't, sorted by traffic potential and difficulty. Not a quarterly review, a Tuesday-morning email with three pages we should write next.
Where you rank in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews. Tracked weekly, citations attributed to source pages so we know which content is winning the AI surface. Schema and entities, not keywords.
Every recommendation in Orbit is impact / effort scored, named-senior reviewed, and published as a strategy doc, not a Slack message that disappears. Monthly narrative report explains what moved, what didn't, what's next. A number you can bet a P&L on.
Search stopped being a list of links. ChatGPT, Claude, Perplexity and Google’s AI Overviews answer the question directly and cite a handful of sources. Answer engine optimization is the work of becoming one of them.
It is not a rename of SEO. The two run on different logic. Classical SEO targets a page against a keyword and earns position with links. AEO works a level up, at the entity: who you are, what you do, and whether every source a machine can read about you agrees. A page can rank third for a term and still be absent from every answer written about it.
So we run both as one system, on one schedule, in one dashboard. Schema and structure so a model can parse a page without guessing. Consistent entity data across your site, your profiles, and the sources that describe you. Content written to answer the question someone actually asked, in a form that survives being quoted.
Then we measure it. Rankings and clicks come from Search Console. Citations come from reading the engines directly: which prompts return you, which return a competitor, and what moved this week. Both live in Orbit, so a gain on one side and a loss on the other show up in the same view instead of in two reports that never meet.
SEO & AEO maps to Track 01 (Consulting) for the audit, and Track 04 (Growth Retainer) for the engine. Strategy connects to delivery without a second contract, and the senior who scoped you keeps the seat.
Fixed scope, fixed price, named senior. You leave with an Orbit instance set up to your stack, the first month of data already populated, and a written 12-month plan ranked impact / effort.
SEO & AEO as the leverage layer. Atlas runs nightly, AEO Pulse cycles daily, the senior reviews weekly. The reason five seniors carry twenty-five seats: the engine carries the volume, the human carries the judgment.
Engagements where this service was the primary lever, not a side note. Numbers published, names attached, every figure pulled from Orbit and GSC.
Industry CTR on #1 organic positions dropped 32% when Google rolled out AI Overviews. SaVida's organic lead volume grew +9% YoY through the same window. A four-tier content model built for queries AI Overviews can't answer, across 50+ addiction-treatment clinics.
50+ clinic WordPress site was dragging: 5.8-second load times, bloated database, failing Core Web Vitals, 62% bounce. Rebuilt the stack. 1.9s load. 68% database reduction. CWV Good across every location page. Bounce dropped to 41%. The technical foundation that made the +9% organic-lead compounding possible.
A regional print shop asked us if we could move the needle on one keyword. We delivered a search monopoly across three state markets: Springfield MA, Western Massachusetts, and Connecticut. Six simultaneous #1 Google rankings, multiple #1 Bing rankings, and a 60% lift in inbound conversion requests inside 90 days. Engagement ran from July 2015 to early 2016.
The AI search layer is where buyers research before they Google. We monitor it the way old-school SEO firms monitor SERPs. The board below illustrates that view.
The shape of what we'll take is also the shape of what we won't. We'd rather lose the deal than ship the wrong work. Most of these have already cost us engagements. We're fine with that.
Atlas refuses to recommend rewriting top-3 pages without evidence. Refuses to chase Core Web Vitals perfection without impact. Restraint is a feature.
Volume against a broken IA is wasted spend. The order is Crawlability → Technical → On-Page → Content → Internal Linking. In that order, every time.
If a page is fine, we say so and ignore it. The honesty cut is structural, not aesthetic.
One paragraph is enough. Michael reads every inbound and replies within 24 hours on weekdays. If SEO & AEO is the right entry point, we'll be direct about the engagement shape. If it isn't, we'll tell you that too.