Field notes from twelve years of audits.
Deep dives on the agents we're building, the measurement systems we rely on, the platforms we ship on, and the ops rewire we keep finding inside client stacks.
- Platform2026-08-06
What a website redesign costs, and why nobody will give you a straight number.
Search the question and you get Reddit threads and price lists that were written before anyone looked at your site. Here is every variable that actually moves the number, which ones move it most, and the questions any real estimate has to answer first.
11 minRead → - Growth2026-08-05
B2B Web Design: Why Business Sites Fail Differently
What a B2B web design agency actually has to solve: committee buying, long invisible sales cycles, proof-hungry evaluators, and attribution across months. The build standard, the failure modes, and the questions that vet any agency.
8 minRead → - Growth2026-08-03
MSP Lead Generation: What Actually Fills the Pipeline
The channels that produce MSP contracts, ranked by how they really perform: referral systems, search, paid, and outbound, with the math that makes long sales cycles rational.
7 minRead → - Growth2026-08-01
MSP SEO: The Playbook That Produces Contracts
How SEO actually works for managed service providers: the five-part playbook, what to expect quarter by quarter, and the one mistake that wastes most MSP SEO budgets.
7 minRead → - Agent2026-07-31
My Claude Got 100x Dumber. So I Stopped Using It Like a Chatbot.
In April I published the receipts on Claude's stealth degradation. Then I rebuilt the whole stack: Claude as the orchestration harness, other models as the workforce, a routing table with governance, and adversarial review between models. Here's the architecture.
9 minRead → - Growth2026-07-28
Best MSP Marketing Agencies in 2026: An Honest, Receipts-First Comparison
A working practitioner ranks the MSP marketing agencies worth your retainer: transparent scoring rubric, published pricing where it exists, honest weaknesses for every firm including ours, and one piece of evidence you're holding right now.
10 minRead → - Growth2026-07-27
MSP Marketing: The Complete Guide
How MSPs win clients when buyers ask AI before Google: positioning, SEO, AEO, paid, and referral systems, plus the math that makes long cycles work.
12 minRead → - Ops2026-07-26
GoHighLevel Agency: What a Real Build Looks Like
What separates a GoHighLevel agency from a snapshot reseller: live builds, routing that survives edge cases, closed-loop attribution, and the systems we run for clients and on ourselves.
9 minRead → - Ops2026-07-24
Marketing Automation Agency: What You're Actually Buying
What a marketing automation agency does, what CRM implementation actually costs, when to hire one versus build in-house, and the questions that separate system-builders from tool-resellers.
9 minRead → - Growth2026-07-21
Best SEO Companies in Jacksonville, FL in 2026: An Honest, Local-First Comparison
A working Jacksonville SEO practitioner ranks the city's SEO companies, with a transparent scoring rubric, real pricing bands, honest weaknesses (including our own), and a vetting framework you can use on any agency.
16 minRead → - AEO2026-06-22
Answer Engine Optimization Services: What AEO Actually Includes (and How to Buy It)
What an answer engine optimization engagement actually includes, how it is scoped, and how to tell a real AEO agency from a rebranded SEO package.
8 minRead → - Growth2026-05-25
Twelve Years of Digital1010
Twelve years ago I started Digital1010 alone, after two layoffs and a dinner where the people I trusted told me they would not bet with me. Here is what compounded.
7 minRead → - Platform2026-05-22
After 12 Years on WordPress, Digital1010.com is Now a Headless Build
Twelve years of WordPress made Digital1010 the agency it is, and we are still building WordPress for clients today. Why we went headless for our own marketing site, and how we now choose stack for everyone else.
4 minRead → - Growth2026-05-21
Most Companies Are Bolting AI Onto Their Org Charts. ClickUp Just Rebuilt Theirs.
AI features are a procurement decision. AI operating models are a restructure. The real story behind ClickUp's 22% cut isn't the layoff. It's the chart.
9 minRead → - Ops2026-05-04
How we manage ADA compliance for multi-location websites.
ADA web accessibility lawsuits set a new record every year for the past five. The targets are not Fortune 500s. They are regional operators with multi-location websites: medical groups, professional services, hospitality, retail. Here is the standard we hold our work to, the process we use to get there, and what we do to keep sites accessible after launch.
7 minRead → - Ops2026-05-04
HIPAA and your marketing stack: what healthcare clients need to know in 2026.
Class actions against healthcare systems for tracking technology use have not slowed. Settlements have crossed nine figures. Most marketing agencies are not equipped to operate inside HIPAA. If you are a covered entity running campaigns, your website and your marketing stack are part of your compliance perimeter.
7 minRead → - Growth2026-04-24
I Called the Claude Regression. Anthropic Just Confirmed It.
I diagnosed three Claude regressions on April 15. Anthropic confirmed them today. Here's the routing framework, harness engineering thesis, and 4-tier infrastructure Digital1010 had already built to survive it.
8 minRead → - Agent2026-04-18
Otto: the autonomous growth agent we stopped babysitting.
Before Otto ran a single production task, we documented exactly what he was allowed to do. 71 governance documents. A stress test that surfaced 8 critical issues. The decision to strip his orchestration authority before it became a problem. The order matters more than almost anything else in this stack.
14 minRead → - Growth2026-04-15
Why Your Claude Got 100x Dumber (And How Anthropic Quietly Let It Happen)
AMD's AI Director ran 6,852 sessions and proved it: Claude's thinking depth dropped 67% since February. Here's what Anthropic changed without telling anyone. and how to fix it.
7 minRead → - Ops2026-04-11
Mission Control: rebuilding agency ops from the inside.
Five tools that don't talk to each other. The space between them is where work disappears. The first version of Mission Control closed that space inside Digital1010. The next version is the same architecture made available to every service business that's losing work in the gaps between their tools.
11 minRead → - AEO2026-03-28
Measuring AEO visibility across four platforms, weekly.
A client asked us if they were showing up in AI search. We didn't have a straight answer. Nobody did. So we built a methodology: query sets, four-dimension scoring across ChatGPT, Perplexity, Google AI Overviews, and Claude, weekly cadence. Then we ran it on real accounts. Here's what came out.
8 minRead → - Growth2026-03-26
What the March 2026 Google Update Actually Means for Your Traffic
Four days ago, Google rolled out a major algorithm update. Here's what actually changed, who got hit hardest, and what to do about it from someone who's been through 15+ years of these updates.
6 minRead → - Growth2026-03-24
We Use Seven AI Tools at Digital1010. Here's the Routing Logic Behind Every Decision.
Most agencies are still asking 'which AI should we use?' That's the wrong question. We're not loyal to any model or vendor. We're loyal to the outcome.
9 minRead → - Platform2026-03-20
Why websites quietly stop working. And what an actual maintenance contract looks like.
Sites don't fail loudly. They decay. Plugins go stale, SSL certs expire mid-quarter, the form vendor rotates an SMTP credential, the cache layer stops cooperating with the CDN. Here's the failure pattern we see most, and the operating discipline that prevents it.
11 minRead → - Platform2026-03-13
Nine website mistakes I keep finding inside audits I'd rather not run.
After about a thousand site audits, the same nine operational mistakes show up everywhere. They don't show up in agency redesign pitches, because none of them are visible to the eye. Each one quietly bleeds revenue.
12 minRead → - Growth2026-03-06
Your website isn't broken. Your attribution is.
Most 'my site doesn't convert' complaints aren't a conversion problem. They're a measurement problem. Here's how we audit it, what we usually find, and why the fix almost never starts with a redesign.
11 minRead → - Platform2026-02-27
Website redesign services, and the four conditions that make one worth buying.
Most people asking about redesign services should not buy one. What a real engagement contains week by week, the four conditions that make a rebuild worth paying for, and how to keep your rankings through the launch.
14 minRead → - Platform2026-02-20
Custom WordPress website design, from a shop that will tell you when WordPress is wrong.
Custom WordPress means a block library written for your brand, not a theme with the colours changed and eleven plugins holding it together. Here is what that actually involves, when replatforming an existing WordPress site is the right call, and the three cases where we will tell you to use something else.
13 minRead → - Growth2026-02-13
How 'near me' searches actually work. And what we run weekly to win them.
Near-me searches are the highest-intent queries on the internet. The local pack that ranks for them is decided by three signals most agencies undersell. Here's how we run it for fifty-clinic healthcare brands and single-location service businesses, against the same algorithm.
12 minRead → - Growth2026-02-06
Healthcare digital marketing through the AI search collapse. What worked at fifty clinics.
We held organic clicks +277% year over year for a fifty-clinic addiction-medicine network during the AI Overviews rollout that ate the rest of healthcare's organic traffic. Here's the operational version of how. HIPAA-aware intake, medical E-E-A-T content, schema, and a CRM-attribution discipline most agencies skip.
14 minRead → - Growth2026-01-30
Law firm PPC. The operational guide we wish we'd had ten years ago.
Most law firms running paid search are paying $180-260 per lead in markets where $62 is achievable. The gap is not about clever bidding. It's about offline conversion attribution, asset-group structure by practice area, and intake operations that don't leak the leads paid is producing. Here's the operational version of how we run it.
15 minRead → - AEO2026-01-23
Law firm SEO that works in the AI search era. Practice-area depth as the ranking lever.
Most law firm SEO programs are still running 2018 playbooks against a 2026 search engine. AI Overviews changed the local pack, AEO citations changed long-tail intent capture, and practice-area architecture became the deciding factor between firms that rank and firms that pay for ads forever. Here's the work that actually moves the needle now.
13 minRead → - Growth2026-01-16
Law firm marketing strategies that actually move cases through the door.
Most law firm marketing is theater. The same six tactics, the same forty agencies selling them, the same flat case counts. Here's what we run for a Jacksonville family law practice that books cost-per-lead at $62 while the state average sits north of $180.
13 minRead → - Growth2026-01-09
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance
Your AI Marketing Strategy Is Making Your Brand Forgettable: The Case for Strategic Human-AI Balance. Field notes from Digital1010's ongoing work.
29 minRead → - Growth2025-12-30
Your 2026 Marketing Plan Is Already Failing: How to Build a Strategy That Actually Drives Results
Why most marketing plans become forgotten documents by Q2, and how to create an actionable framework that delivers measurable business outcomes
18 minRead → - AEO2025-12-09
AEO vs SEO: Why Answer Engine Optimization is Reshaping Search (And It's Not Too Late to Adapt)
How AI search is changing digital visibility, and what businesses need to understand about optimizing for both traditional search engines and AI-powered answer engines
28 minRead → - Growth2025-11-24
Why Most Digital Agencies Fail at SEO-Ready WordPress Builds (And How to Do It Right)
Retrofitting SEO into a finished WordPress build costs three to five times what integrating it would have, and the cheap path plus its fixes lands at or above the expensive path. Here is where the money actually goes.
37 minRead → - Platform2025-11-14
Why Your WordPress Website Is Still Slow After Optimization (And What Enterprise Sites Actually Need)
Optimization delivers improvements that decay and must be re-bought every 12 to 18 months. Architecture costs roughly twice as much once and does not. Here is why the cheaper path costs more.
29 minRead → - Growth2025-11-07
Your WordPress site is being targeted. A security plugin is not a security architecture.
Managed hosting advertised as enterprise-grade. Wordfence installed. Updates current, or believed to be. That combination is what most compromised sites had in place beforehand, and this is why it keeps failing against the way attacks actually work.
25 minRead → - Growth2025-10-14
Why Healthcare Programmatic SEO Fails (And the Framework That Actually Works in 2025-2026)
Most healthcare organizations approach programmatic SEO the same way: hire a developer to build templates, populate them with location or condition data, launch hundreds of pages, and wait for traffic. Six months later, they're still waiting. The pages are indexed, but they're…
13 minRead → - Platform2025-10-06
How Google's AI Overviews Are Reshaping WordPress SEO Strategy (And What Actually Works)
Your WordPress site ranks on page one. Core Web Vitals pass. The content is comprehensive. Yet organic traffic is falling and nothing in your reporting explains why. What AI Overviews changed, and what to do about it.
14 minRead → - Growth2025-09-04
Five costly digital marketing mistakes retail and e-commerce brands must avoid in 2025
Paid acquisition keeps getting more expensive while store conversion rates stay flat, and most retail media budgets are being spent on strategies that were never going to work. The mistakes that cause it, and what to do instead.
9 minRead → - Consulting2025-06-08
Multi-Platform Social Media Strategy
Facebook's declining organic reach and changing user demographics have forced businesses to reconsider their social media strategies. Companies that relied heavily on Facebook now face reduced engagement, higher advertising costs, and limited access to younger audiences who have…
8 minRead → - Growth2025-04-12
Three essential PPC strategies for law firms
Pay-per-click advertising has become essential for law firm growth, with legal services representing one of the most competitive and expensive sectors in digital advertising. The average cost-per-click for legal keywords ranges from $50 to $500, making strategic PPC management…
7 minRead →