An MSP that lost its search visibility overnight — and got it back
Univision Computers is a 40-person managed services provider serving small and mid-market clients across Montana, Idaho, Washington, and Florida. They came to us in January 2026 with a thin organic foundation: domain rating of 6, duplicate content across location pages, no schema, and conversion tracking that had never been wired to GA4. We took on a six-month Foundation-tier engagement to build local visibility across the four-state footprint.
What we found
Location pages were thin and didn't carry the local entity signals that matter for multi-market ranking. The GTM container had never been connected to a GA4 configuration tag, so conversion tracking was effectively dark. Domain authority sat at 6, with visibility heavily dependent on brand queries rather than the service-and-location searches buyers actually run.
What we shipped
We rebuilt the measurement spine first — GA4 wired through GTM, conversion events on quote requests and call clicks — then ran a four-tier content model: localized location pages with real entity signals, service-tier hubs, and answer-engine content for the questions buyers ask before they call. Weekly narrative reporting closed each cycle, written by the same senior every week.
The migration — where the engagement proved its value
In late April, Univision re-platformed and moved hosting without an SEO migration plan — the kind of event that routinely erases years of search equity. Within days we detected the damage: site health had collapsed to 43/100, with hundreds of pages missing H1 tags, broken images, no canonical tags, and rankings dropping.
We caught it, diagnosed it, and drove the recovery inside the existing retainer, with no change order. By the end of the engagement:
- Site health rebuilt from 43/100 to 99/100 — H1s restored across ~400 pages, broken images cleared, canonicals and CSS fixed
- Domain rating recovered from a migration dip back to 9 — an all-time high (from 6 at the start)
- Top-3 rankings across six markets — Missoula, Helena, Great Falls, Bozeman, Butte, and Post Falls — with more than 30 local keywords ranking
- Referring domains grew from 180 to 311 (+72%) over the engagement
- Monthly impressions up 144% against the January baseline
Every critical migration issue was independently re-verified fixed by a third-party crawl and confirmed against the hosting provider's own logs.
What this engagement demonstrates
- A migration executed without SEO planning can be caught and reversed — if someone is watching the technical health of the site every week
- Multi-state local ranking gains come from real per-market entity signals, not templated location pages
- Measurement integrity (GA4 + GTM) is the precondition for everything else — we rebuild it first
This is the playbook we run for managed service providers: multi-state local SEO, AEO-first content, and attribution built to survive a six-month sales cycle.
A completed six-month Foundation-tier engagement (January–June 2026). Every figure above is verified against Univision's Ahrefs and Google Search Console data.
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