01 · GROWTH PLAYBOOK

Multi-locationSEO that holdsat scale.

Most multi-location SEO programs collapse the moment Google decides the network is producing thin content. The networks that hold at 50+ locations have a structural answer to that problem. This playbook is the structural answer.

Download the playbook →35 pages · 5 frameworks · real case studies
Built for
  • · Healthcare networks (10 to 100+ clinics)
  • · MSPs operating across multiple states
  • · Facilities and commercial-services portfolios
  • · Multi-unit hospitality and restaurant groups
  • · Multi-location professional services
Not built for: single-location businesses. Use the local-SEO guide instead.
INDEX · 01 · RECEIPTS
Pulled straight from the client work

These aren't hypothetical frameworks. They're the discipline running on real client sites right now.

50+
Clinics on one tier
SaVida Health · single shared SEO discipline across the network
23
Brands · one architecture
The Facilities Group · facilities portfolio with mapped redirects preserving rank
+277%
Organic clicks YoY
Held during the AI Overviews rollout that ate the rest of healthcare's organic
INDEX · 02 · WHAT'S INSIDE
Five frameworks

The work, in implementation order.

Each framework is a complete subsystem. Used together, they form the operating discipline. Used in isolation, each one still moves the number on its specific layer.

FRAMEWORK 01

Location page architecture

Template + unique-content discipline. The structural decision that determines whether a network of 50 location pages reads as one entity or as 50 thin variants. Includes the schema strategy, the URL structure, the body copy template, and the unique-content triggers that prevent the algorithm from treating the network as low-quality.

1 / 5
INDEX · 03 · DOWNLOAD
The playbook

Get the 35 pages.

Instant download. No drip sequence. Michael only emails if you ask a follow-up question or if there's a meaningful update.

35 pages, no fluff
Five frameworks with implementation order
Real case studies from healthcare, facilities, MSP
Schema templates and GBP optimization checklist
About the author

Michael Saad founded Digital1010 in 2014.

We've shipped multi-location SEO programs for healthcare networks, MSPs, hospitality groups, and facilities portfolios, including SaVida Health, The Facilities Group, and Univision Computers. The discipline in this playbook is the same discipline we run on real client work. We don't ship a playbook we don't use.

Talk to Michael25 retainers in motion · 12+ years operating