The GA4 auditthat tells youif your numbers are real.
GA4's default install is permissive. It accepts whatever you tell it. If your event tagging is wrong, GA4 reports the wrong numbers without complaint. We've audited dozens of "working" GA4 setups silently dropping 30 to 50 percent of revenue attribution. This checklist is the discipline that catches it.
- · Marketing leaders responsible for the number
- · Ops teams running the analytics stack
- · Anyone making budget decisions on GA4 data
- · Agencies inheriting an install they didn't build
- · Founders who suspect their numbers are off
Most GA4 implementations look fine on the dashboard and quietly miscount the work that actually matters.
The 37 items, in audit order.
The order matters. Property configuration drives event tracking drives ecommerce drives reporting. Auditing top-down means each section validates the layer beneath it.
Property configuration
Data streams, enhanced measurement, custom dimensions, user properties. The setup layer that most installs leave at default and quietly miss half their useful telemetry.
Get the 10-page audit.
Instant download. Built-in scorecard. No drip sequence. Michael only emails if you ask a follow-up question.
Michael Saad founded Digital1010 in 2014.
We run closed-loop measurement programs for healthcare, MSP, facilities, hospitality, and legal clients. Every program we run starts with this audit. If GA4 is lying, every downstream decision is built on that lie. The checklist is the first thing we ship to a new retainer and the first thing we run on ourselves before we trust our own numbers.