When the consultanthires a consultant.
Lisa runs her own ads. She needed a senior thought partner, not an executor.
Lisa is fully capable of running campaigns, writing copy, and managing clients. The problem wasn't capacity. The problem was compression: shortening the time between identifying a hard problem and identifying the right pattern to apply to it. That's not an execution gap. That's an advisory gap. We were retained for the thinking.
- 01
Senior thought-partnership across multiple business cycles, not a per-campaign vendor relationship. The advisor had to remain useful as her firm grew from solo to multi-client and her revenue mix shifted across PACE, Medicare brokers, and government-funded programs.An advisor whose value depends on a single stage of business is replaceable the moment the business moves on. The structural ask was an advisory relationship that bridged COVID, her rebrand from Get Generations to Generations Now, the 2023 funnel rebuild, and the 2025 Kansas PACE contract. - 02
Specific frameworks she could execute herself, not deliverables locked behind an agency's ongoing involvement. Lisa needed to take a recommendation, run it through her own team, and ship it. The methodology had to travel.The 3.6x conversion lift is the cleanest proof of this. One specific change recommended in one coaching session, executed by Lisa in production, documented by her in writing, both control and variation attributable to the same audience. We didn't run the test. We told her what test to run and why. - 03
Compressed-format sessions she could review at depth. Recorded one-hour calls dropped into a shared Drive folder. She could revisit the framework between calls, not just take notes once and lose half of it.We structured the engagement as 1-hour strategic sessions, each recorded and uploaded so Lisa could review at depth. That format pulled the engagement off the per-campaign clock and onto a per-decision basis, which is what an advisory relationship actually optimizes for. - 04
An advisor who would push back. The wrong advisor agrees with the client, charges for it, and disappears. The right advisor names the call you don't want to make and forces the conversation.Six years of repeat advisory packs from a marketing professional who could hire any consultant in her network is the proof. Each return represents a moment she hit a new ceiling and chose Digital1010 specifically. That doesn't happen with an advisor who only validates.
Strategy, not execution. Pattern recognition, not labor.
Account structure, audience design, ad copy and creative direction, persona-based campaign development, retargeting architecture, and platform-specific tactics for reaching the 50-and-better demographic where standard targeting tools are limited and most agencies struggle. Lisa ran the campaigns; we made sure they ran the right way.
Landing page architecture, headline and CTA strategy, form design, decision-tree qualification flows, and the testing discipline required to attribute lift to specific changes rather than guessing. The 3.6x conversion lift Lisa documented in 2021 came directly out of this layer.
Critique and direction on video assets, ad copy, image and storyboard work, plus judgment calls on when to invest in higher-end production versus when in-house tools are sufficient. The advisor's job here is preventing expensive creative from shipping in the wrong direction.
Strategic frameworks for reaching sophisticated enterprise buyers: health systems, government-funded programs, broker organizations. How to position consulting engagements when the buyer is also experienced, skeptical, and procuring through committee.
As Lisa scaled from solo operator to multi-client firm, the engagement covered hiring (VA, account manager, project manager), delegation frameworks, ticketing systems built on Hello Automations, year-long marketing calendars, and the structural decisions that determine whether a consulting firm scales or stalls.
Custom Google Tag Manager click-tracking SOP. Budget and variation calculator for media planning. The original 6-Week Coaching Program curriculum. Recorded full-session walkthrough of a PACE program client site, page-by-page review of structure, conversion paths, and technical issues. The work generated artifacts Lisa still uses years later.
2.0% → 7.29% conversion rate on the same landing page.
The original landing page used a conventional bulleted-value-prop structure. Performed at industry baseline for the senior-care advisory niche. Stable, predictable, two-out-of-a-hundred conversions.
Bullets replaced with a question-based framing. Same audience. Same traffic source. 3.6x lift, attributable to the framework rather than the implementation. Lisa documented both numbers in writing. The lift is the proof that the frameworks travel.
Six years. Six purchases. Always optional. Always us.
- Sep 2019
Initial 10-hour advisory pack
First engagement signed Sep 23, 2019. Strategic input on her own paid-media client work.
- Feb 2020
Engagement confirmed (INV-000761)
Renewal billing on the initial advisory pack as Lisa worked through the early-stage strategic challenges.
- Jun 2020
Second 10-hour pack (INV-000846)
Lisa hit her first growth ceiling and returned for additional advisory time. Engagement scope expanded.
- Mar 2021
Business Accelerator pack (INV-001051)
Third pack. Engagement formalized as Business Accelerator Consulting. Cadence becomes a pattern.
- Jul 2021
Documented 3.6x conversion lift
Lisa tested the question-based framing recommendation in production. 2.0% → 7.29%. Result documented in writing.
- Dec 2023
Returned · funnel troubleshooting
Active funnel issue on a high-stakes client deliverable. Lisa came back for senior input on the diagnostic and the fix.
- Feb 2025
Returned after major contract win
Won a multi-year, government-funded marketing contract serving three Kansas PACE organizations. Engaged Digital1010 for ongoing 2025 advisory.
- Jun 2025
Continued cadence
Advisory continues. New verticals (senior fitness, dental tourism) enter the engagement scope. Team scaling questions added.
The frameworks travel. Other senior marketers can execute on them and produce measurable lift.
Lisa is fully capable of running her own ads, writing her own copy, managing her own clients. What she needed was a senior thought partner who could compress the time between identifying a problem and identifying the right pattern to apply to it. We never ran her campaigns. We made sure her campaigns ran the right way.
The relationship survived COVID, her transition from Get Generations to Generations Now, the 2023 funnel rebuild, and the operational complexity of the 2025 Kansas PACE contract. An advisor who's only useful at one stage isn't really an advisor.
The 3.6x conversion lift is the kind of attribution most advisory engagements never produce. One suggestion, one session, tested in production, documented in writing. And because we weren't the executor, the lift is fully attributable to the framework, not to a specific implementation.
Senior marketerspay us for this.
Most agencies can produce a case study showing they executed for a client. This one shows a marketing consultant chose to hire Digital1010 for strategic input on her own client work and continued the relationship for six years across multiple growth stages. For sophisticated enterprise buyers evaluating us for advisory work, that says the principal is sophisticated enough that other senior marketing professionals pay him for input on their own engagements. The frameworks travel. Other people execute on them. The lift gets documented.