Due to the massive popularity of online businesses, more and more e-commerce websites are starting to surface.
Setting up an e-commerce website is easy, but what is less than comfortable is the work that comes afterward. Online visibility is crucial when it comes to running successful online businesses. To drive more traffic to your e-commerce website, you need to make sure that your site is optimized. Here are some things that you can do to create a better e-commerce website that will draw in more traffic and drive more sales:
- Use High-Quality Photos
One downside of online shopping is the fact that you can’t touch the products. Therefore, you should show your customers as much of your products as possible. You can do this by providing detailed photos with a zoom function and in some cases, it might be better to show your customer’s action photos for specific products so that they can get a better sense of what the products can offer.
- Write Outstanding Descriptions
In addition to having high-quality pictures to showcase your products, you need to write descriptions that will tell your customers about all the unique elements of your products. Make sure that you keep your descriptions short and precise to retain the viewer’s attention.
- Create Category Structure
Your e-commerce website should contain categories for your products so that your customers can find what they are looking for with ease. It is imperative that you have a good structure for your categories. To elaborate, you should have just the right number of categories so that your customers won’t feel too overwhelmed. Also, each category should have the correct number of products as well. Ten to fifty products in one category is a good number to have. If you have a lot of products, then you might want to break them down to sub-categories.
- Consider Customer Preferences
Keep in mind that every customer prefers different things. Some of them might want to know as much information as possible while others might only need to see some pictures and the price of a product to make a decision. Therefore, you want to make sure that you offer all the information and shop features to satisfy the needs of every customer.
- Utilize the Search Function
Aside from having a good category structure, you also need to have a great search function as well. You want to make sure that your customers can search for the products and find them. Unfortunately, on many e-commerce websites, customers can’t find what they are looking for because the product does not contain the right keywords. Try to think of the search terms that people might use for a particular product and use them in your product description.
- Encourage Product Reviews
Product reviews can be a handy tool for driving more sales. Keep in mind good reviews are hard to come by. When a product has is delivered to your customer, it is not likely that they will come back to your online shop to leave a review unless they had a bad experience. In this case offer an incentive, such as a discount to encourage your customers to write a product review on your website.
Digital1010 is an award-winning advertising agency that specializes in digital marketing, e-commerce design & AdWords for businesses across the United States. Get in touch today to see how we can help!
