How Law Firms Can Use Google Ads to Grow Their Business


Finding clients can be hard if you’re a law firm or an attorney. There are many things that can restrict advertising for a law firm. The competition is brutal, and many other people will have their eyes on the same clients as you. Advertising your service as a law firm can be difficult, but depending on the location of your practice, Google Advertising may be able to come to the rescue.

Google AdWords uses an advertising system called Pay-Per-Click, which generates a lot of revenue for its users. PPC advertising has allowed many websites, YouTube, for instance, to become as dominant in the world of technology as it is today. With PPC advertising, there are no recurring charges, and you do not pay for search result rankings. You only pay each time your ad is seen and clicked. Here are some ways Google Ads can be helpful to your law firm:

Legitimate Prospects

This advertising method is an excellent way to ensure that you are only paying for qualified candidates. You will just need to pay for visitors that came from search engine results, and you will remain confident that this visitor is someone who is actually searching for your services. This is a win-win situation because not only is the customer searching for your services and getting the results they need, but you will be able to direct your ads to targeted clients.

Advertising for Law Firms

Google Advertising can be extremely useful for increasing the business your firm can receive. It is wise to hire an advertising professional to handle and manage all your ad campaigns. Trying to do it on your own could actually cause you to lose money. Law-related keywords on Google AdWords can cost quite a lot, so it is best to make sure someone who knows what they are doing is handling this. You will want to be extremely picky about your campaign setup and avoid overspending; a professional can help you do this effectively. If your campaign is set correctly, you can really see that your profits are well-worth your investment.

Setting Everything Up To Advertise Your Law Firm

Google Advertising can be a significant growth strategy for your law firm. You should also spend time familiarizing yourself with how it works and why it is essential to a business. Even if a professional manages it all for you, having even a basic understanding can be good for you. Understanding your marketing strategy will help you avoid mistakes and wasting money.

The Right Keywords

Knowing the right keyword strategy is crucial due to the high costs associated with legal terms. Knowing which word to target will be critical since you need to pick ones that aren’t too general yet still have a good number of searches a month. Try to get as specific as you can, so try to include your location, your area of specialty, and any other particular keywords that relate to your firm. These will help searchers target you and find what they are looking for specifically, making it possible for you to attract targeted clients that will actually utilize your services.

Digital1010 is an award-winning advertising agency that specializes in digital marketing & AdWords for law firms in Savannah. Get in touch today to see how we can help!

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