Every business nowadays needs a strong online presence, and that includes law firms as well. Law firms need to be able to attract clients who have interests in their specific niche, and that’s why SEO is so important for legal businesses everywhere. Not only can it boost the traffic to your site, but an effective optimization strategy can lead to an established brand authority, which helps to build a sense of trust between you and your client base. If your SEO strategy isn’t performing as well it should, there might be something wrong with the way you do SEO. With that said, here are four things you need to do to improve the SEO strategy of your law firm:
Expand Your Network Through Social Media and YouTube
Social media has become the most powerful marketing tool in history within a surprisingly short amount of time. In reality, it’s not hard to see why social media is as effective as it is. Each of the top platforms has hundreds of millions of active accounts, and all of these are people who are trying to connect with one another. You want to be a part of this connection, and you can do it by being in the right groups and having the right conversations. Find out who your clients are connecting to them and asking what legal issues they may need help with. Try to put your brand at center stage in those platforms. If you can find out more about their pain points, you can be the one to present them with a solution. This can be done through YouTube channels and social media pages. One good thing about these platforms is that you can post your link in the description so that people can click on the link and connect with your site directly.
Manage Your Content
All SEO revolves around content, and the direction and focus of it should revolve around a set of relevant keywords. You need to understand your niches, your audience, and the market to come up with a set of long-tailed keywords that can put you ahead of the competition. For example, instead of trying to rank first in keywords like “law firms” and “lawyer office,” try focusing on something like “tax attorney, Myrtle Beach, SC.” These types of keywords are already filtered, and you won’t have to compete with nearly as many competitors, making it much easier for you to rank first in these search terms.
The ranking of your content page will depend on three types of content:
Primary content:
High-value content with primary keywords that are most relevant to the specific legal niches where you specialize.
Secondary content:
These are the content pages that talk about your services and how it’s relevant to your search keywords.
Tertiary content:
These are the content pages that focus on long-tailed keywords specifically.
Knowing how to manage these types of content pages is key to staying ahead of the competition in the SEO ranking race.
Answer Online Reviews
A law firm, as a business, is founded on the idea of trust and authority. People come to you to ask about something that can seriously affect their lives. You want to make sure that your clients have a reason to trust your business. Another way to think about it is that you have to make sure that they don’t have a reason not to trust your business. That’s why you have to interact with the reviews to make sure that everyone who sees them knows that you’re paying attention. Check your reviews on Google, TrustPilot, and Facebook for the reviews of your business and answer to as many as you can, be it positive or negative. This way, people will be able to see whether your firm is as capable as you claim it is. It will also drive up the traffic to your site, as more people will want to see what types of services you offer. That, in turn, may drive up sales as well.
Launch an Email Marketing Strategy
Email marketing is still the most cost-effective marketing strategy there is, as an email costs very little to write and send. Combine this with the fact that you will be sending out a ton of emails every day anyway, and it makes sense to invest in an email marketing strategy to boost your rankings on Google. Here are some of the best email marketing ideas that you can look to implement:
New lead follow-up campaign:
Sending follow-up emails to your leads can help to push the clients who are looking to convert but may have been distracted. It will ensure that your marketing budget brings better returns.
Call-to-action emails:
Having a clear call-to-action that takes the client back to your site can help to drive up site engagement and traffic, and it may increase the conversion rates as well.
E-Newsletters:
E-letters can keep your clients updated on what you have going on at your firm. This way, people will want to visit your site regularly, which is great for your SEO.
In Conclusion
SEO is a must for any business that wants to stay competitive in the market today, and that includes law firms as well. If you’re looking for a way to improve your brand visibility or generate more clients, you may want to work with an SEO specialist who can guarantee great results.
Digital1010 is an award-winning advertising agency that specializes in digital marketing & AdWords for law firms in Savannah. Get in touch today to see how we can help!
