Each year more and more new law firms emerge, skyrocketing the competition for clients and increasing the need for firms to stand out.
As a result, law practices are now looking for more effective ways of finding new clients, more explicitly wanting to use Google Ads, social media, and in some cases, a multi-channel marketing campaign.
Online marketing & social media are continuously gaining more influence than traditional advertising because of its intent-based characteristics, making it an excellent place to reach potential clients who are looking for your firm’s services.
But before you dive into the world wide web, here are three things you should consider.
1 – Make Sure Your Website Updated and Mobile Optimized
First impressions are everything, and in a lot of scenarios, the look of your site/landing page will be one of the deciding factors as to whether or not that prospect choose to do business with you.
Making sure you have an easy to navigate, and informative website will help you stand out from other firms, making it easier for you to attract new clients to your business.
When you’re updating your website, think about what message you want to convey to visitors. Put yourself in their shoes – ask yourself, if my current site convincing enough to persuade someone to do business with me and my practice?
Can I find the service or information I need without having to search the entire site? These types of questions will help you figure out what might need improvement on your website.
2 – Have A Social Media Presence
Posting content regularly and promoting your business on social media is a great way to stay relevant and in front of potential clients. Reports show that 40% of people will start their search for a lawyer through Google, then navigate back to social media.
It’s crucial for your firm to have remarketing ads set up so you can have an omnipresence throughout the web showing relevant content from your site related to the user’s original search so that they consistently reminded of how you are the best fit to help them with their case.
3 – Look To Increase Your Intent-Based Website Traffic
When it comes to driving traffic to your website, you have a few options.
You can choose to hire a company to help with SEO and increase your position within the organic results by creating great content consistently, or you can implement a strategic PPC campaign.
From the SEO standpoint, writing articles and guides on legal matters or news can improve your online presence and attract new visitors. Your focus should be on creating original, high-quality content that is both informative and engaging. However, you don’t have to limit your content to articles either. Videos and podcasts can be equally effective at driving traffic to your site. Whichever type of content you choose, your goal should remain the same – to make it consistent and high-quality and tag them appropriately.
Search engines will recognize your efforts, and over time, they will put move your website up the search results.
If time is of the essence, then utilize paid advertising.
Locally targeted adverts are a great way to ensure the right people click onto your ads over your competition. If you are low in the Google search results, then using Google Ads will allow your business to pay for your Ads/website so that they are at the top of the search results. Having your ads at the top of the search results will help you generate higher volumes of traffic and depending on how your campaigns are set up higher-quality prospects.
Allocating a budget for Google Ads is a smart investment to make based on the average value of most legal cases and how clients engage with Google.
Digital1010 is an award-winning advertising agency that specializes in digital marketing, e-commerce design & AdWords across the US.
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